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April’s Roundup of the Newest Pet Products




Chicken Jerky Plus

Dogs love jerky, but pet parents want to be sure it’s safe. Enter ICONIC PAWS. Its organic jerky treats are made in the U.S. and do not contain hormones, pesticides, or wheat and corn fillers. They do contain healthy ingredients such as chicken, sweet potato and hemp, plus glucosamine, chondroitin, MSM and organic turmeric. Available in 6-ounce bags.


Iheartdogs Partnerships

You’ve seen IHEARTDOGS on social media, and so have your customers. The “profit for purpose” manufacturer and online retailer has 20 million followers! It recently began a partnership program with brick-and-mortar stores, providing access to best-selling products like the BetterBall, sales of which spur toy donations to animal shelters. Partners also receive marketing support through iHeartDogs websites, social media and newsletters.



Carrots are Devine

The PETSTAGES Carrot Stuffer will bring out a pup’s inner Bugs Bunny. Baby carrots or other favorite treats go in the holes, with dogs chewing the toy to get them free. Bonus: Multiple textures massage gums.


Medicinal Mushrooms

Pets facing serious health challenges such as cancer need to boost their immunity. Solaris from DR. HARVEY’S provides that support with its blend of organic medicinal mushrooms, healing herb astragalus, detoxifying wheatgrass, and anti-oxidant and anti-inflammatory tumeric. The twice-daily supplement comes in morning and night formulas, in two 2.5-ounce jars.



5-Star Safety

To ensure the Commuter Pet Carrier + Car Seat will keep precious pups safe, GEN7 crash-tested the product — with a dog dummy, not to worry. Not only did it pass the independent, university-based testing, the carrier-car seat earned the highest rating available: five stars from consumer advocacy nonprofit Center for Pet Safety. Bonus: It also meets most airline requirements for in-cabin travel. Suitable for pets up to 20 pounds. Available in black and burgundy.

Shrimp Nutritional Cocktail

Bio-Pure Omega Brine Shrimp from HIKARI provide freshwater and marine fish the nutrition they need to reach full potential. Cultured from ponds naturally rich in green algae and gut loaded with multi-vitamins and Omega 3 and 6 fatty acids, the shrimp are flash frozen to become this tasty treat. Available in 3.5-ounce bags.


Pet Bed Plus

What doesn’t the new Smart Ped Bed from PETRICS do? When used with the company’s Activity Tracker and Health & Nutrition app, it can track weight (via a built-in scale), activity levels, and rest periods, plus adjust its heating and cooling (via a built-in thermostat) to maintain a comfortable temp. Pet parents can also track and share health and nutritional data, and set reminders for vet appointments and medication reorders and administration. The bed comes in small, medium and large, and features a washable and replaceable cover.


$100-$300 (bundled with tracker)

Probiotics for Pets

SKOUT’S HONOR expands beyond green cleaning into grooming with its new line, Probiotic Skin Care for Pets. Probiotic Shampoo, Probiotic Shampoo + Conditioner, Probiotic Conditioner, Probiotic Detangler and Probiotic Deodorizer combine topical probiotics with advanced natural cleansers and conditioners to support a pet’s natural defenses against shedding, itching, dryness, hot spots and odor. Available in Honeysuckle, Lavender and Unscented.


Organic Oral Care

PURA NATURAL PET combined resources with dental care expert RADIUS to create the Organic Dental Solutions Kit. Made in the U.S., it includes a toothbrush with tapered handle, non-slip grip and premium bristles and the only USDA-certified organic pet toothpaste available. The Organic Sweet Potato & Cinnamon Toothpaste gel contains oils and extracts that reduce tooth decay, naturally freshen breath and improve overall oral health. Available in puppy, adult and senior kits.


Pocket-Sized Treats

Because loose treats tend to end up in the washing machine, PRESIDIO offers its Parkers Jerky Treats in a 1.25-ounce bag that perfectly fits in a pocket. The human-grade treats do not contain corn, wheat, soy or any artificial ingredients, but do come in four tasty flavors: beef, turkey, chicken and pork.


Freshen Up Pups

From KIBBLE PET founder Samantha Kent comes Dr. Sniff, a new line of apothecary-inspired dog grooming products. It launches with Freshening Spritz, available in three scents: Fresh Pup, Sweet Pup and Bright Pup. Made in small handcrafted batches from organic, consciously sourced ingredients, the 4-ounce sprays do not contain alcohol, paraben or sulfates. Pet parents can use them on stinky dogs, between baths, and also to freshen air and furniture.




P.L.A.Y. Media Spotlight

At P.L.A.Y. — Pet Lifestyle & You — toy design is definitely a team effort! Watch PETS+ interviewer Chloe DiVita and P.L.A.Y.’s Director of Sales Lisa Hisamune as they talk about the toy design process, the fine-tuning that makes each toy so special and why every P.L.A.Y. collection is made with independent retailers top of mind.

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