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Austin and Kat Announce Joint Support Food Toppers Line

It promotes proper joint health and an enhanced supplement experience.

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Austin and Kat joint support product

(PRESS RELEASE) Austin and Kat, Seattle based natural and holistic pet supplement brand, announce a new line of Joint Support food toppers. Available in two formats, “Bakko’s Joint Support+” and “Daily Joint Support” with New Zealand Green Lipped Mussel, Austin and Kat’s first non-CBD product promotes proper joint health and an enhanced supplement experience.

With the continued focus of sourcing the absolute best ingredients and creating combinations with powerful synergistic effects, the team at Austin and Kat created both formulations with the intent of joint health, a common concern for pet owners for dogs at all stages of life.

“As Austin is approaching his 7th birthday, I realized I needed to focus on his joint health,” CEO and founder, Kat Donatello, explains. “Knowing how many other pet parents are faced with similar situations, it seemed only natural to create the very best product based on the science and research. Our team didn’t just put New Zealand Green Lipped Mussel in a jar, but combined it with the powerful curcumin extract we were already using in our soft chews.”

The main ingredient for both products is a gold standard extract of sustainably sourced aqua-cultured green lipped mussels. Available only from New Zealand and in limited quantities, it retains all of the active and beneficial compounds found in living mussels. Unlike most sources, this extract is packed with furan fatty acids, only found in high quantities in marine animals and is not in a dog’s normal diet.

The “Daily Joint Support” product promotes joint health and also contains Longvida™Optimized Curcumin, a powerful extract of turmeric from the National Animal Supplement Council’s preferred supplier.

“Bakko’s Joint Support+” is Austin and Kat’s most powerful hip and joint blend packed with powerful adaptogens to remove free radical damage, help maintain connective tissues, and promote cartilage development while allowing pets to balance occasional joint stiffness and joint health. This powerful blend features New Zealand Green-Lipped Mussel, boswellia gum, glucosamine, and reishi mushroom extract.

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Austin and Kat have built a reputation for continual product innovation and manufacturing in small batches using the absolute best ingredients. While continuing to grow rapidly in the best Independent Pet Stores across the country, the company remembers its humble beginnings in Kat’s own home kitchen.

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At first it was just an idea: Animal supplements needed the same quality control that human-grade supplements receive. But that was enough to start a movement and an organization —the National Animal Supplement Council — that would be dedicated to establishing a comprehensive path forward for the animal supplements industry. In this Media Spotlight interview, NASC’s president, Bill Bookout, talks to PETS+ interviewer Chloe DiVita about the industry today: Where it’s headed, what’s the latest focus and why it’s vital to gain the involvement of independent pet product retailers.

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