(PRESS RELEASE) SEATTLE, WA — Austin and Kat, a leader in science-backed natural pet wellness and handcrafted supplements, announces a strategic partnership with Right Way Reps beginning January 2025. This collaboration marks an exciting expansion for the Seattle-based company, following their recent production quality certification (more revealed next month). It will bring their premium, small-batch formulas to more pets across the United States.
“This partnership comes at the perfect moment for us,” says Kat Donatello, Founder of Austin and Kat. “We’ve spent years perfecting our processes at our Seattle Makery, where we craft every formula by hand with carefully selected ingredients. With our production facility now fully established and recently passing rigorous quality certifications with flying colors, we’re ready to introduce more pets and their families to the Austin and Kat difference.”
Reflecting on the partnership, Adam Jacobson, President and Co-Founder of Right Way Reps said, “We look for companies that share strong ethical and moral standards as we curate our portfolio. Austin and Kat is a brand we can proudly serve with a strong company ethos and a focus on helping pets live their very best life to the fullest.”
The partnership introduces two experienced representatives to support new and existing retailers in established territories: Beckie Miller in the Southwest and Ben Dillon in the Southeast. Both bring extensive industry experience and a deep understanding of independent pet retail, ensuring stores receive the support needed to serve their communities effectively.
Austin and Kat will continue distribution through trusted partners Nelson Wholesale Service, Independent Pet Supply (IPS and IPS South), Pet Food Experts (PFX), and Southeast Pet (SEP), maintaining their commitment to independent pet retailers while expanding their reach to help more pets live healthier, happier lives.
For more information:
Austin and Kat: austinandkat.com
Right Way Reps: rightwayreps.com
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About Austin and Kat
Founded in 2014, Austin and Kat is a 100% employee-owned company known for pioneering natural pet wellness solutions. Every product is handcrafted in small batches at their Seattle Makery, using science-backed ingredients selected with the same care used in formulating supplements for their own pets, all produced in-house at their custom-built Seattle facility. Their commitment to quality and innovation has earned them a loyal following among pet parents and independent retailers nationwide.
About Right Way Reps
Right Way Reps was founded by the Ruud & Jacobson families. The Jacobson family has nearly 30 years of experience in the pet retail sector as owner-operators of Pet Pantry Warehouse, an award-winning regional chain with stores servicing both the Westchester, NY & Fairfield, CT counties. The Ruud family founded Raised Right, a human-grade pet food company that works with veterinarian, Dr. Karen Becker to formulate “home-cooked style” whole food recipes that are high in protein and low in carbs through using limited ingredients.
