Headlines

Australian Pet Care Brand Enters U.S. Market

Published

8 years ago

November 7, 2017

PETS+ Staff

It plans to build on Canadian success.

CITY OF INDUSTRY, CA — Australian brand Snappy Tom has launched a new website designed to bring its pet food and pet care items to U.S. cat owners.

The brand entered Canada a few years ago and now is “ready to challenge the market in the United States,” according to a press release.

“Pet owners are looking for companies that are formulated to address the problems with pet food today,” said Jack Tan, president of the company. “They’re looking for natural products with clean labels and whole food ingredients. At Snappy Tom, that’s always been part of the equation, and we’re excited to launch a brand-new formula for U.S. cat owners.”

Snappy Tom launched in 1965 in Australia.

“With memorable television commercials [that] many Aussies can recite from decades ago, the company has worked to provide real nutrition and better options for Australian cat owners for decades,” the press release states.

click to Comment(Comment)

NASC Media Spotlight

At first it was just an idea: Animal supplements needed the same quality control that human-grade supplements receive. But that was enough to start a movement and an organization —the National Animal Supplement Council — that would be dedicated to establishing a comprehensive path forward for the animal supplements industry. In this Media Spotlight interview, NASC’s president, Bill Bookout, talks to PETS+ interviewer Chloe DiVita about the industry today: Where it’s headed, what’s the latest focus and why it’s vital to gain the involvement of independent pet product retailers.