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PETS+ Brain Squad

The Brain Squad is the PETS+ monthly survey panel, made up of owners and top managers of pet businesses across the country. Each month, members are emailed a short survey consisting of multiple-choice and short, open-ended questions. Responses are used in departments and feature stories throughout PETS+.

The Big Survey3 months ago

67 of the Wildest Reasons Pet Retailers Have Heard for Returns

In our 2025 Big Survey, respondents shared some truly wild stories about unsatisfied customers.
SUPERZOO6 months ago

Retailers Share Fond Memories of SUPERZOOs Past

Members of the PETS+ Brain Squad look back on their favorite moments at the show.
SUPERZOO7 months ago

10 Charitable Brands at SUPERZOO Retailers Love to Sell

The PETS+ Brain Squad shared which brands align with their mission to help people, pets and/or the planet.
Hot Sellers2 years ago

Animated Crabs, Sweater Mice and More Hot Sellers in May

See what leading indie pet retailers say sold best for them this month.
Fun3 years ago

Indies Share the People and Businesses Who Inspire Them in the Pet Industry

Sources of inspiration include everyone from peers and previous owners of their businesses to coaches and brands.
Fun4 years ago

Send a Text Back in Time to Yourself on Opening Day of Your Pet Business. What Does It Say?

Members of the PETS+ Brain Squad share what message they would text to themselves on day one of their business — if time travel existed, that...
Retailer Wishlist4 years ago

What Retailers Want and Need in Pet Beds, Crates and Carriers

We asked members of the PETS+ Brain Squad to share what they'd like to see from manufacturers in these product categories.
Headlines4 years ago

Does Your Company Make CBD Products? Here’s What Retailers Want and Will Carry

The PETS+ Brain Squad shares what CBD products they'd like to see on the market and in their stores.
Retailer Wishlist4 years ago

Does Your Company Make Pet Dental Products? Here’s What Retailers Want and Will Carry

The PETS+ Brain Squad shares what pet dental products they'd like to see on the market and in their stores.
Retailer Wishlist4 years ago

Does Your Company Make Dog Food? Here’s What Retailers Want and Will Carry

The PETS+ Brain Squad shares what dog food they'd like to see on the market and in their stores.
Retailer Wishlist4 years ago

Does Your Company Make Cat Treats? Here’s What Retailers Want and Will Carry

The PETS+ Brain Squad shares what cat treats they'd like to see on the market and in their stores.