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PETSPLUSMAG.COM
News
Headlines
Press Releases
Photo Galleries
Pet Industry Trade Show Calendar
COVID-19
PETS+
Best Pet Businesses
America’s Coolest 2023
America’s Coolest
Best of the Best
Benchmarks
Store Tours
Cover Stories
Big Survey
Big Survey 2023
Big Survey 2022
Tips and How-to
Columns
Candace D’Agnolo
Shawna Schuh
Manager’s To Do
Real Deal
Tip Sheet
Products
Fun
Sanity Files
True Tales
Pet Quiz
Sponsored Content
Category Spotlight
PETS+ Sample Box
Latest Digimag Issue
Issue Archives
Education
Podcasts
Videos
Jim Ackerman
Webinars
PETS+ LIVE!
E-Books
Events
PETS+ Summit Online
Replays from the PETS+ Summit Online
Subscribe
Subscribe to PETS+ Magazine
Subscribe to Bulletins
Join the Brain Squad
Advertising
Advertise in PETS+
PETS+ Raves
Download Media Kit
Heather Lane
Heather Lane enjoys delving into research exploring the ways fragrance impacts people in their daily lives. She is a VP at Prolitec, a global company that helps brands create powerful customer experiences through expertly curated and designed ambient scents and industry-leading diffusion technology. When not studying the fascinating ways fragrance intersects the world of business, Heather enjoys being mother to her fur babies: Ruth Bader, Gimlet, and Magellan the kitties, and Ziggy Stardust the pup.
Stories By Heather Lane
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3 Big Ways Scent Can Positively Impact Your Pet Business
The right scent can even boost revenue!
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