Push to embrace new social media platforms for your business, do your best not to split attention and resources.
These six ideas will increase your visibility online and in your community while boosting sales of dog toys.
And here's how to attract and retain top talent in the pet industry.
Harness the good your business does to strengthen your staff, boost customer referrals and reduce overall marketing costs.
Decide how to spend your time and money with this advice from digital marketing coach Jane Harrell.
Be effective with email marketing through smart and tested content.
“What now?” You’re not alone.
Consider this formula when taking a stand on your business pages.
You could be missing tremendous opportunities for driving that holy grail: online sales.
In a world of stay-at-home orders, your online reputation is everything.
Pinterest, surveys and more!
Don't overlook this huge opportunity.
Simple targets that even those who dread data will learn to love.
They're critical to any pet business’s marketing strategy.
Ask yourself and your team these important questions.
Instagram is great at some things but extremely tricky if you’re trying to use it to drive direct sales.
Don't be afraid. It's not that technical.
EMAIL MARKETING and I have a love-hate relationship. After 11-plus years leading digital marketing for pet businesses, I rarely speak about it publicly, instead deferring to...
The future of Facebook’s business use is nebulous, indeed.