Certain items are much more likely than others to be effective.
They're not actually designed to sell products.
Longer ads sell more goods.
Vets have been painfully slow to come to the marketing table.
Don't believe what you heard about "less is more."
Jim Ackerman leads you through the proper steps.
It’s all about testing and tracking.
For many pet-business owners, it's failed to meet expectations.
Use a "scarcity" promotion to create a feeding frenzy at your business.
The world is changing. So should your marketing.
Jim talks with Paul Furse about joint ventures.
It's actually a simple calculation.
Don't be afraid to try new things ... and discard old ones.
This is much more than a slogan.
The good news is that testing and tracking is easier than ever.
Eventually, the upswing will become a downturn. Will you be ready?
Sometimes you need to market through multiple channels to get customers to act.
A generic "come to our store" won't do the job.
A simple explanation of the most essential sales skill.
You can spend more than you think you can on advertising, says marketing specialist Jim Ackerman. And your ads don’t necessarily have to be profitable today. In...