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SUPERZOO News
GROOM’D 2025
GROOM’D 2024
COVID-19
PETS+
Best Pet Businesses
America’s Coolest
Best of the Best
Benchmarks
Store Tours
Cover Stories
Big Survey
Big Survey 2023
Big Survey 2022
Tips and How-to
Columns
Candace D’Agnolo
Shawna Schuh
Manager’s To Do
Real Deal
Tip Sheet
Products
Fun
Sanity Files
True Tales
Pet Quiz
Sponsored Content
Category Spotlight
PETS+ Sample Box
Latest Digimag Issue
Issue Archives
Education
Podcasts
Videos
Webinars
E-Books
America’s Coolest
Enter our 2025 Contest
2024 Winners
All Winners
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Big Survey 2024
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Subscribe
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Kristin Carpenter
Kristin Carpenter founded Verde Brand Communications after a decade-long journalism career, working on staff for major consumer lifestyle magazines, business and trade titles. Verde turns 20 years old in 2021, and Kristin now serves as CEO of Verde, directing strategy for the agency. Kristin also founded Verde’s podcast, Channel Mastery, which was voted best Outdoor Podcast by SNEWS in 2019. The Channel Mastery podcast launched in 2017. Every week, specialty business and brand leaders tune in to understand, serve and nurture today’s evolving consumer. The show covers consumer trends and what channels they like to use to connect, engage with and buy from their favorite brands. In May 2020, Kristin and the Verde team launched the agency’s first digital product, the Multi-Channel Marketing Academy, an eight-week course that teaches specialty marketing professionals how to serve and sell to their target consumers across multiple channels. In her free time, you can find Kristin chasing her kids around the mountains and desert at her home in Durango, Colorado.
Stories By Kristin Carpenter
Columns
5 years ago
5 Consumer Behavior Trends Reshaping Holiday Shopping
COVID-19 has changed the way people shop. Here's how to prepare.
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