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Kristin Carpenter

Kristin Carpenter founded Verde Brand Communications after a decade-long journalism career, working on staff for major consumer lifestyle magazines, business and trade titles. Verde turns 20 years old in 2021, and Kristin now serves as CEO of Verde, directing strategy for the agency. Kristin also founded Verde’s podcast, Channel Mastery, which was voted best Outdoor Podcast by SNEWS in 2019. The Channel Mastery podcast launched in 2017. Every week, specialty business and brand leaders tune in to understand, serve and nurture today’s evolving consumer. The show covers consumer trends and what channels they like to use to connect, engage with and buy from their favorite brands. In May 2020, Kristin and the Verde team launched the agency’s first digital product, the Multi-Channel Marketing Academy, an eight-week course that teaches specialty marketing professionals how to serve and sell to their target consumers across multiple channels. In her free time, you can find Kristin chasing her kids around the mountains and desert at her home in Durango, Colorado.