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Nancy E. Hassel

Nancy E. Hassel is founder and president of American Pet Professionals (APP), an award-winning networking and educational organization dedicated to helping pet entrepreneurs, businesses and animal rescues to grow, work together and unite the pet industry. Contact her at nancy@americanpetprofessionals.com.

Real Deal4 years ago

How Should a Pet Business Owner Handle Negative Employees?

Suzi also must keep his attitude from spreading.
Real Deal5 years ago

How Do You Handle Know-It-All Customers in Your Store?

When a regular customer openly criticizes Mike's food suggestion to a new one, he must decide how to handle this know-it-all and others.
Real Deal5 years ago

Do You Charge Processing Fees on Credit Card Purchases Under $10?

In this Real Deal scenario, a $10 credit card minimum threatens to anger one of Mindy's best customers, but should her store eat the fee?
Real Deal5 years ago

When a Supplier Abruptly Discontinues a Store’s Bestseller, the Owner Is at a Loss as to How to Serve His Customers

Read the case of the bone to pick.
Real Deal5 years ago

Store Owner Gets Word That a Current Employee Has Filed for Unemployment. How Should She Handle the Situation?

Here is the case of the fraudulent unemployment claim.
Real Deal5 years ago

When a Marketing Consultant Under-Delivers, What’s a Business Owner to Do?

The case of the over-promising marketer.
Real Deal5 years ago

At a Holiday Photo Event, a Dog Plays Naughty with Santa,  Putting the Boutique Owners in a Difficult Situation

Read the case of Santa’s dog bite.
Real Deal6 years ago

When a Vendor Doesn’t Like His Booth Location at a Local Pet Festival, Its Organizers Are Left Trying to Calm Him

What would you have done? Here are your answers.
Columns6 years ago

Upselling Your Customers Isn’t Salesy, It’s Great Customer Service

How could a retailer not upsell?
Real Deal6 years ago

When the Would-Be Manager Resigns and Later Reconsiders, What Should the Store Owners Do?

The case of the waffling quitter...
Real Deal6 years ago

When a Video of a Day Care’s Staff Member Dragging a Dog Goes Viral, the Owners Are Left Wondering How to Regain Their Clients’ Trust

This is the case of the abusive employee.
Real Deal6 years ago

Word of a Massive Chain’s Intentions to Build Nearby Has the Local Pet Store Owners Worried

What should they do? Here are your thoughts.
Real Deal6 years ago

The Recipient of a Fundraiser Disputes the Sum Raised by a Business and Suggests the Non Profit Is Owed $500 More

Here are your thoughts.
Columns6 years ago

Learn to Network Outside Your Comfort Zone

Building a community is vital for anyone in business.
Real Deal6 years ago

A Pet Supply Warehouse Notices Items Going Missing from an End Cap. Is a Regular Customer to Blame?

This is the case of the end-cap shoplifters.
Real Deal6 years ago

When a Client Enters the Wrong Door, a Scuffle Between Two Dogs Ensues. How Could the Facility Have Prevented It?

See how Brain Squad members responded to The Case of the Dog Bite.
Real Deal6 years ago

A Regular Customer of Snowy Paws Is Also One Who Returns Her Purchases Regularly. What’s a Store Owner to Do?

Read the case of the frequent returner.
Real Deal6 years ago

When One Dog Scuffles With Another While Being Trained By Your Staff, What Do You Need to Do?

A new dog-training service at a pet boutique gets off to a bad start.
Real Deal6 years ago

When A Store Owner Politely Admonishes A Boy Wreaking Havoc, the Mother Threatens to Retaliate by Writing Negative Reviews

Here's how members of our Brain Squad responded.
Real Deal6 years ago

When Outside Consultants Disagree on a Business’s Future Path, What’s a New Store Owner to Do?

Everything was going great ... until the marketing coordinator opened her mouth.

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