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Pamela Mitchell

Pamela Mitchell is the Editor-in-Chief of PETS+. She works from her home office in Phoenix, AZ, with Ty the Boston Terrier as her assistant.

Press Releases5 months ago

Antelope Announces Commitment to Independent Pet Stores Amid Recent My Perfect Pet Acquisition

The acquisition happened in September, with My Perfect Pet joining Super Snouts, Ark Naturals, Bocce's Bakery and Doggo under the Antelope brand.
Editor's Note5 months ago

Simply The Best

Nearly 500 of our most loyal readers took The 2023 ‘Big Survey’.
The Big Survey5 months ago

PETS+ Big Survey: What Your Margins Say About How You Run Your Pet Business

Candace D'Agnolo offers her analysis and advice on these results from the 2023 PETS+ Big Survey.
Photo Gallery6 months ago

Football, Pumpkin Spice and Hocus Pocus Are Among the Ways Pet Stores Welcome Fall

Pet stores tap their creativity and love of pumpkin products for displays that usher in cooler weather and the fall holiday season.
Cover Stories6 months ago

Overcome These 5 Common Problems Pet Business Owners Face

Indies share where they most need assistance in their business. Pet industry experts and peers successful in these areas offer their heartfelt advice — and in...
America's Coolest6 months ago

Loyl’s Natural Pet Grocery & Groomery Focuses on the Ideal Customer

Cynthia McKinney focuses on retaining and attracting customers and clients who are the best fit for her business.
Editor's Note7 months ago

Community Support

We more than get by with a little help from our peers.
Products7 months ago

Dog Toy Makers Have Freezable, Fillable Fun

Leaders in the category share their greatest and latest in these enrichment toys for dogs — and even for cats!
Benchmarks8 months ago

A Yeti, an Elf and the Grinch Walk Into a Pet Store to Boost Holiday Sales

Six stores embrace the whimsical with their holiday toy displays.
Headlines8 months ago

We Did 22 More Booth Interviews on Day 3 of SuperZoo 2023!

Holiday toys, adorable collars and lots and lots and lots of chews! Check out our last day of show coverage.
Headlines8 months ago

See What We Found on Day 2 of SuperZoo 2023

We did 30-plus booth interviews! Check out all of our cool finds, including a slow feeder-snuffle mat combo and a new epic chew.
Headlines8 months ago

And We’re Off! Check Out Our Day 1 Coverage of SuperZoo 2023

New foods and toys and supplements and even extra-hairy ears! What an amazing day we had meeting with brands at the show.
Headlines8 months ago

Going to SuperZoo 2023? Make the Most of the Show With These Essential Tools!

We've rounded up our freshest product articles for you to use when shopping at SuperZoo this week in Las Vegas, NV.
Editor's Note9 months ago

We Welcome 9 New Businesses to the PETS+ America’s Coolest Ranks

No matter how long you have been in the industry or what level you have reached, we know you will learn from these innovative leaders.
Cover Stories9 months ago

25 Ways to Grab and Hold Customer Attention and Revenue

The PETS+ Brain Squad shares promotional efforts that have proven highly effective for them, both in terms of brand awareness and sales.
Editor's Note10 months ago

How Do You Grab Attention in the Pet Industry

The May-June issue arrives chock full of advice and insight on how to successfully promote your business and the products and services you sell.
Photo Gallery10 months ago

How Indie Pet Businesses Are Celebrating Pride Month in 2023

Pet stores across the country show their support for LGBTQIA+ members of their community.
Products11 months ago

More Supplement Brands Turning to the Mighty Mushroom

In our Trending In column, we talk to Nulo, Pawze and Fera Pet Organics about their products that tap the many benefits of functional fungi.
Products12 months ago

These Dental Care Brands Give Retailers and Pet Parents What They Want

They focus on ease of use, efficacy, innovation and ingredients with their products.
Photo Gallery1 year ago

How Pet Businesses Are Celebrating — and Selling — Easter in 2023

From Easter baskets to themed treats and meals, retailers go all out for the holiday for their pet customers.

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