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Sandy Chebat

Sandy Chebat is a writer and editor with more than 25 years specializing in pet topics, from health, care and behavior to purebreds, news and business. She and her husband live with two Bengal cats who like to supervise and participate in everything.

SUPERZOO3 months ago

Matt Terrill Wins the Launch Pitch Competition

The Emerging Brand exhibitor took home $10,000 and a spot in the Purina PetCare Innovation Network.
SUPERZOO3 months ago

3 Emerging Brand Exhibitors Compete in the LAUNCH Pitch Competition

One entrepreneur will win $10,000 and a spot in the Purina PetCare Innovation Network.
SUPERZOO3 months ago

Emeka Moka Takes Home First Place in the Next Wave Pitch Competition

Judges selected Moka’s pitch for his cruelty-free, U.S.-made pet grooming products.
SUPERZOO3 months ago

Brands Compete for Retailer Attention and Industry Recognition in the New Product Showcase

Plus check out these 19 fresh finds in line for awards.
SUPERZOO3 months ago

Diverse Pet Brand Founders Bring Bold Ideas to Next Wave Pitch Competition

Presented by Elevate, winners will be announced immediately following the SUPERZOO presentations.
America's Coolest3 months ago

Dtails Offers Next-Gen Grooming to Pet Parents and Pet Pros

Karissa Surprenant has created a learning center and lifestyle brand for customers and groomers alike.
Benchmarks7 months ago

Cat Adoption Rooms Build Goodwill in the Community and Create New Kitty Customers

Five stores share how to do it well no matter how much square footage or resources you have.
America's Coolest1 year ago

AK Bark Transforms Into an Intensely Alaskan Store

By focusing on wants and needs specific to pets in his state, Mark Robokoff has created a store the community loves to shop.
SUPERZOO1 year ago

Uproot Clean Team Takes Home the Top Prize in the LAUNCH Pitch Competition

They will receive a $10,000 cash prize provided by WPA and Purina.
SUPERZOO1 year ago

3 Entrepreneurs to Compete for $10,000 and a Spot in the Purina PetCare Innovation Network

The 2nd annual pitch competition happens Thursday at 3 p.m. on the Emerging Brands Stage.
SUPERZOO1 year ago

Under-Represented Entrepreneurs Vie for $10,000 in Pitch Competition

Entrepreneurs who identify as people of color will take part in Wednesday's Emerging Brands Pitch Competition, powered by Leap Venture Studio and Black Pet Business Network.
SUPERZOO1 year ago

Find Innovation and Inspiration at the New Product Showcase

Retailers and brands share why this important area of the show is a must-do during SUPERZOO.