Press Releases

Bag Balm to Expand Pet Presence by Debuting at Global Pet Expo

Published

7 years ago

March 17, 2017

PETS+ Staff

(PRESS RELEASE) ORLANDO, FL – Vermont’s Original officially launched Bag Balm Pet in August 2016. To continue its momentum in the pet channel the company will be debut its pet-specific line at Global Pet Expo, booth #5372.

Since 1899, the Legendary “Rescue Balm” from the farms of Vermont’s rugged Northeast Kingdom has been lanolin-enriched to provide a long-lasting moisturizing and softening effect. Bag Balm Pet soothes skin conditions such as dry/cracked noses and paws, as well as hot spots and other skin irritations. Bag Balm’s no-lick formula doesn’t have any ingredients like alcohol, fragrances, oils, colors, harsh chemicals or artificial ingredients that can cause stinging.

Jim Kelly, CEO of Vermont’s Original, said, “Bag Balm is so effective it was used to soothe the paws of search dogs in New York after 9-11.”

Bag Balm enters the pet channel with significant consumer awareness. The company’s research indicates that nearly 60 percent of pet consumers know the brand name and its iconic green tin. This built-in brand recognition will help pet stores sell more Bag Balm than ever before.

The Bag Balm Pet specific lineup consists of four SKUs: PETS BagBalmSKUs3

For more information about Vermont’s Original and Bag Balm Pet, go to www.bagbalm.com or visit Global Pet Expo, booth #5372.

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