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BARK YOUR BIZ! Going Live at “Pet Connections Expo”




(PRESS RELEASE) PHILADELPHIA, PA – The pet industry is a favorite focus of big hit television reality programs like Shark Tank and The Profit.  Viewers can’t seem to get enough of entrepreneurs pitching their business ideas and facing the challenge of being grilled by the ‘Sharks’ and other hosts. 

Pet Connections Expo announces a collaboration with Bark Your Biz, bringing a new twist to the entrepreneur pitch genre by producing a live “elevator pitch” competition that is not about begging investors for funding, but instead gives participating entrepreneurs the experience of pitching before an expert panel and live audience.

Pet Connections Expo announced today that Bark Your Biz will be added to the event agenda on Wednesday, October 3, 2018 as a live on- stage competition among five entrepreneur “Barkers”, each of whom will give a three-minute timed elevator pitch, followed by questions from the panel and hosts.  The panel will give advice and score the pitches and products presented.  Winners will receive valuable business intelligence in the form of expert consults provided by the hosts and panelists offering advice on branding, website evaluations, digital marketing support and retail marketing strategies.  

Bark Your Biz was created by Anthony and Amanda Bennie, the hosts of Bennie & The Pets, a podcast radio show known for its irreverent insider take on the pet industry.  Anthony is a frequent contributor to pet industry trade and consumer magazines.  The hosts are also co-founders of Clear Conscience Pet, an award-winning pet nutrition company.  “Bark Your Biz is like Shark Tank, American Idol and Jeopardy all in one exciting and fast-moving program”, said Anthony Bennie.  “We are psyched to take it to the next level at Pet Connections Expo, the newest and by far the most innovative tradeshow in the pet products industry.”


Contestants will be chosen by the hosts and panelists.  To be considered, it is required that interested entrepreneurs be 2018 exhibitors at Pet Connections Expo.  They are also required to be pet industry brand owners or senior executives.  “Interested candidates may apply now!”  stated Co-Host, Amanda Bennie.  To apply, send an email to and tell us who you are, what you do and why you want to BARK YOUR BIZ!”

Expert panelists for the Pet Connections Expo live show will include:

  • Phil Chang, retailing expert and Founder of Retail Phil
  • Tazz Latifi, holistic pet retailer and pet nutrition and wellness expert and  Founder and CEO of New York City’s Petropolis
  • BC Henschen, pioneering independent pet specialty retailer and popular monthly contributor to Pet Product News.  BC is the Founder and CEO of Platinum Paws, an independent retail store in Carmel, Indiana 

Further details on the 2018 Pet Connections Expo can be found at




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At first it was just an idea: Animal supplements needed the same quality control that human-grade supplements receive. But that was enough to start a movement and an organization —the National Animal Supplement Council — that would be dedicated to establishing a comprehensive path forward for the animal supplements industry. In this Media Spotlight interview, NASC’s president, Bill Bookout, talks to PETS+ interviewer Chloe DiVita about the industry today: Where it’s headed, what’s the latest focus and why it’s vital to gain the involvement of independent pet product retailers.

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