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BAYDOG Adds to Exec Team

Stephen Frolich brings 20+ years of experience to the company.




(PRESS RELEASE) The Chesapeake Bay Dog Company, maker of the BAYDOG brand of performance-oriented dog products, announces the addition of Stephen Frolich to its executive team. Frolich brings over 20 years of experience to BAYDOG, where his responsibilities will include developing new product lines, branding and marketing strategies and opening new sales channels.

Frolich previously held the position of director at the Discovery Channel where he launched hundreds of products under their family of brands including Animal Planet, Discovery Kid’s and Crocodile Hunter. Frolich also brings direct industry experience to his new position as he also owned pet retail/grooming business in Salisbury, MD.

“We are thrilled to have Stephen joining the BAYDOG team. His unique background in product development, licensing and manufacturing will help us take our new product offerings to the next level,” said Chesapeake Bay Dog Company founder Barton O’Brien. “At BAYDOG we are dedicated to supporting brick-and-mortar retailers, and that means building partnerships with individual store owners. Stephen has been on that side of the business, and he will be instrumental in growing our relationships with our retail partners.

Frolich concurred: “BAYDOG would absolutely have been on my shelves. The brand has everything I looked for as a buyer. I like that the company is veteran-owned, and the quality of the products is outstanding, especially given the affordable price point. Plus, having a 100 percent product guarantee takes away the risk from a retail perspective.”

The Chesapeake Bay Dog Company launched in 2018 and is headquartered in Annapolis MD. It offers a full line of performance-oriented dog accessories. Products can be found in over 450 stores nationally and in Canada. For more information on the full line of BAYDOG products please contact




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