(PRESS RELEASE) ANNAPOLIS, MD — The Chesapeake Bay Dog Company, maker of the BAYDOG brand of Canine Adventure Gear, has entered into a distribution partnership with Michigan-based Frontier Distributing. Beginning in May, BAYDOG retail partners in Michigan, Indiana, Kentucky, Ohio, Western West Virginia and Western Pennsylvania will be able to order BAYDOG through its Frontier representative.
“I couldn’t be more excited about this collaboration,” said BAYDOG founder and CEO, Barton O’Brien. “Frontier is the ideal partner for BAYDOG. Our primary focus is protecting the brand –keeping it off sites like Amazon and Chewy, so we can’t rely on the national distributors. We need partners who are as committed as we are to supporting our brick-and-mortar retailers, and that’s exactly what we’ve found in Frontier.” BAYDOG already partners with two other regional distributors, Zeigler’s in the mid-Atlantic and Southeast Pet.
“I was initially drawn to BAYDOG because of the quality,” said Anil Ganga, sales and marketing director at Frontier. “But the more we got to know them, the more impressed we were with its dedication to supporting independent brick and mortar partners. He continued, “At Frontier, we want to present our customers with new and innovative products that are both fairly priced and differentiated in the market. We think BAYDOG does just that.”
O’Brien continued, “A couple years ago we started making College Gear, and our initial offerings were all BIG10 schools. Frontier has six of the schools we make in its territory.” BAYDOG makes officially licensed gear for 33 college teams.
“At the end of the day, business is about people, and I’ve had the privilege to meet and spend time with the team at Frontier.” said O’Brien. “They’re professional, knowledgeable, and dedicated to the customers. They’re just good people. I know they’re going to do an amazing job for BAYDOG.”
About BAYDOG
The Chesapeake Bay Dog Company trades under the brand BAYDOG and offers a line of highly functional, stylish, and durable products for canine companions of every shape, size, and activity level. Headquartered on the Chesapeake Bay in Maryland, BAYDOG is veteran-owned, offers a 100% product guarantee, and is dedicated to supporting its independent brick and mortar retail partners. BAYDOG products can be found in over 2000 retail locations in the US and Canada, or at baydog.com.
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About Frontier Distributing
Frontier Distributing is a family-owned and operated distributor and has been since 1986. Servicing over 1100 retailers in Michigan, Ohio, Indiana, Kentucky, Western Pennsylvania, and Western West Virginia, its focus is on building strategic partnerships benefiting neighborhood pet stores, vendors, employees, and community.
