Connect with us

Press Releases

BEAK Awarded Leader of the Year at Global Pet Expo

mm

Published

on

(PRESS RELEASE) WASHINGTON, DC – The Bird Enjoyment and Advantage Koalition (BEAK) announces the organization was named Leader of the Year by the Pet Industry Joint Advisory Council (PIJAC) at Global Pet Expo. The honor is part of PIJAC’s annual awards that recognizes six of its members for their efforts in advocacy, communications, and leadership.

“With the organization only being a few years old, it is an honor to be recognized by the industry for our hard work and efforts to grow responsible bird ownership,” said Todd Regan, Kaytee, President of BEAK.

Founded in 2016, BEAK was established to help grow responsible bird ownership and the consumer-facing campaign, myBird. The organization has made great strides in 2017 with the launch of www.MyRightBird.com which features an interactive bird quiz that matches people up with the right bird for their lifestyle. The website also offers a user-friendly bird locator and avian veterinarian locator. In 2018 BEAK is planning to expand the website to include bird care tips.

“We are excited for the new projects that are planned for the consumer marketing campaign and the organization in 2018 and beyond, said Brent Weinmann, Vitakraft Sun Seed, Inc., Chairperson of BEAK.  

Supporters of BEAK include the American Pet Products Association (APPA), F.M. Brown’s Sons Inc., Higgins Premium Pet Foods, Kaytee, Lafeber, Pet Industry Distributors Association (PIDA) Prevue Pet Products, Inc., Vitakraft Sun Seed, Inc., World Pet Association (WPA), and Wyld’s Wingdom.

For more information on the PIJAC awards, please contact Tierra Bonaldi at tierra@theimpetusagency.com

Advertisement

Advertisement

FEATURED VIDEO

Sponsored by Cogent Solutions Group

Reduce Your Pet’s Hip & Joint Discomfort with the Most Researched Hyaluronan on the Market

Nearly 60% of dogs and 90% of cats suffer from joint discomfort. Trixsyn joint supplement contains a patented and proven hyaluronic acid molecule for maximum efficacy to promote joint, bone, soft tissue, and cartilage health, keeping your pet feeling comfortable, for longer. Trixsyn is veterinarian recommended, safe and all-natural, and contains research-proven ingredients. Get your paws on the most-researched hyaluronic acid on the market. Learn more at Trixsyn.com.

Promoted Headlines

Advertisement

Advertisement

Subscribe


BULLETINS

Get the most important news
and business ideas from PETS+.

Advertisement

Most Popular