Connect with us

Press Releases

Because, Animals Intros New Plant-Based, Immunity-Boosting Dog Cookie with Beta Glucan and Nutritional Yeast

Debuts new retail-ready packaging, redesigned e-commerce site.

mm

Published

on

(PRESS RELEASE) CHICAGO, IL – Because Animals, the only pet food company growing cultured meat for dogs and cats today introduced a new flavor of its popular Noochies plant-based dog cookies, Pumpkin Noochies+.

Pumpkin Noochies+ feature the star ingredients, nutritional yeast (“nooch”) and pumpkin, plus the proven immunity-booster beta glucan. Pumpkin delivers soluble fiber, key to maintaining healthy digestion, and studies show beta glucans activate a dog’s inflammation-fighting cells to relieve joint, skin, and bowel symptoms. Beta glucans occur naturally in a variety of foods, and Pumpkin Noochies+ include specific forms from yeast that are proven to help support the immune system, mitigate the effects of stress, and maintain healthy energy levels and mental clarity.

57 Boss Memes That Will Have You Saying ‘That’s My Life’
Fun

57 Boss Memes That Will Have You Saying ‘That’s My Life’

Take a Look at 9 of America’s Coolest Pet Businesses (Photos)
Photo Gallery

Take a Look at 9 of America’s Coolest Pet Businesses (Photos)

16 Photos That Show Why Yuppy Puppy Is America’s Coolest Pet Business
Photo Gallery

16 Photos That Show Why Yuppy Puppy Is America’s Coolest Pet Business

The wholesome, human-grade, USDA-certified, plant-based, non-GMO treats also include antioxidant-rich Vermont maple syrup, renowned for minerals such as calcium, manganese, potassium and magnesium; blood sugar-balancing cinnamon; plus the same healthy ingredients in original Noochies:

  • Nutritional yeast: A complete, sustainable, protein containing all 10 amino acids that dogs require. Nooch is loaded with beneficial B vitamins and minerals including B1 for a healthy metabolism, B2 for immunity, and B9 for brain development.
  • Ancient grains: Barley is rich in fiber, supporting healthy digestion and relief from gastrointestinal issues.
  • Coconut oil: Healthy fats can increase energy levels, improve skin and coat, and improve digestion.
  • Applesauce: Apples are nutritional powerhouses with a punch of vitamin C, B complex vitamins, phytonutrients to protect the body from free radicals, and minerals such as calcium and potassium. They are another good source of dietary fiber like pectin, which acts as a prebiotic to promote good bacteria in the gut.

“Pumpkin Noochies+ are loaded with healthy ingredients but we’ve come to think of yeast-derived beta glucan as a magical ingredient for immunity and promoting overall physical health,” said Because, Animals CEO and co-founder Dr. Shannon Falconer. “Perhaps more importantly, dogs love the winning combination of umami from nutritional yeast and the sweetness of maple syrup paired with apples, pumpkin and barley.”

Pumpkin Noochies+ ($15.00) and original Noochies ($12.00) are available at becauseanimals.com and select pet retailers.

The new cookies also inaugurate Because, Animals’ new, environmentally-friendly packaging made from recycled water bottles, a redesigned e-commerce site, and an updated brand logo that inserts a comma in the company name to clarify why the founders started the company: Because, Animals.

Advertisement

“Our new sunshine yellow, earth green, sky blue, and petal pink colors with futuristic illustrated dogs and cats stand out on the shelf and suggest a more positive future where meat for pets is cultured instead of slaughtered, reducing the staggering toll of animal agriculture on our planet,” said Falconer.

The company has also renamed its Superfood & Probiotic Supplements for dogs and cats “Omega & Probiotic Sprinkles” to highlight the ingredients pet parents value most. The formulas remain unchanged and feature the same health benefits and human-grade ingredients for optimum health, shinier coats, and improved digestion.

PHOTO GALLERY (7 IMAGES)

Advertisement

FEATURED VIDEO

Sponsored by Cogent Solutions Group

Reduce Your Pet’s Hip & Joint Discomfort with the Most Researched Hyaluronan on the Market

Nearly 60% of dogs and 90% of cats suffer from joint discomfort. Trixsyn joint supplement contains a patented and proven hyaluronic acid molecule for maximum efficacy to promote joint, bone, soft tissue, and cartilage health, keeping your pet feeling comfortable, for longer. Trixsyn is veterinarian recommended, safe and all-natural, and contains research-proven ingredients. Get your paws on the most-researched hyaluronic acid on the market. Learn more at Trixsyn.com.

Promoted Headlines

Advertisement

Advertisement

Advertisement

Subscribe


BULLETINS

Get the most important news
and business ideas from PETS+.

Instagram

Most Popular