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Cat Collars Offer a Mix of Classy and Kitsch

Consumers are passing on glittery or plain collars and moving towards bold and beautiful.




SINCE OUR PETS ARE an extension of who we are, we tend to “dress” them in collars we think they’d like to wear. These days, consumers are moving away from glittery rhinestones and plain Jane collars, instead gravitating toward bold and beautiful cat collars. Like cats to nip, pet parents are flocking to organic blends, natural fibers, colorful designs and bespoke style. Here are a few favorites, in a mix of classy and kitsch. 

Out to Sea

If kitty is your first mate, you’ll love suiting him or her up in one of these nautical-themed collars. Not just for coastal dwellers, these smart and snappy designs appeal to anyone with an affinity for the sea. With a variety of price points, your customers will think they’ve struck pirate’s gold. Perfect for creating a fun, engaging window display to reel them in. Let’s set sail!

Montauk Collar and Bow Tie
Made by Cleo

Why to buy: Line of whimsical bowties and preppy nautical themed collars, made in the USA. 

Best for: Cat lovers who are in touch with their inner nerd.

Anchors Aweigh
Up Country

Why to buy: Set sail with this seaworthy collar, one of a line of fun designs, made in Rhode Island. 

Best for: Those who can appreciate simple and affordable design., (800) 541-5909

Nautical-Inspired Rope Collars 
Found My Animal

Why to buy: Handmade in Brooklyn, NY, from domestic materials, the FOUND tag raises awareness for pet adoption. 

Best for: Those who appreciate U.S.-made products with a cause., (718) 384-6203

Bad and Bold 

This category features vibrant colors and edgier designs that will appeal to millennial pet owners, who place a high value on self-expression, which extends to their animal companions. Millennials are fast becoming a major demographic and a population that is preferring pets to kids — and willing to spend big on them — which is why it’s important to keep them in mind when sourcing new products. 

Bow Tie Value Pack 
Blueberry Pet

Why to buy: Bright, bold colors to wake kitty out of that cat nap. Available in a variety of colors and patterns.

Best for: Multi-cat households will love the 2-pack, as will fans of BOGO deals., (646) 659-8355

Studded Leather Collar
Angel Pet Supplies

Why to buy: Nothing says “bad kitty” like a studded leather collar. Comes with six color choices and two sizes.

Best for: Making a statement, intimidating the mail carrier., (416) 661-PETS (7387)

Custom Collars
Gwen Gear

Why to buy: Made in San Francisco, this line of designer collars lets you choose from a variety of vibrant patterns.

Best for: Colorful owls, skulls, hearts, camo and cupcake prints will appeal to millennials and the young-at-heart., (415) 637-5551

Au Naturel 

Eco-chic is still very much in and this collection highlights collars made with earth-friendly fibers painted in a muted palette. People like to feel good in knowing that they are doing right by the planet and this collection gives them a few solid options. Consider displaying together and providing a range of colors, sizes and price points. 

Hemp Canvas Collection
The Good Dog Company

Why to buy: Hemp/organic cotton blend available in eight colors, with simple construction and an affordable price point.

Best for: Cat owners who seek out natural fibers but don’t want to spend the big bucks., (866) 433-6426

Kikoy Galaxy Stripe 
Hiro + Wolf

Why to buy: Handmade in England using a colorful striped fabric sourced from East Africa and lined with a soft velveteen. Fitted with an elastic safety strip.

Best for: Fans of hip, sustainably sourced textiles with a story to tell. 

New Earth Soy Adjustable Breakaway Cat Collar
Coastal Pet Products

Why to buy: Made with all-natural soy fibers, for a soft, affordable and eco-friendly option, with anti-bacterial properties for an extra bonus. Comes in five colors.

Best for: Environmentally conscious consumers on a budget., (800) 321-0248

This article originally appeared in the March-April 2017 edition of PETS+.



NASC Media Spotlight

At first it was just an idea: Animal supplements needed the same quality control that human-grade supplements receive. But that was enough to start a movement and an organization —the National Animal Supplement Council — that would be dedicated to establishing a comprehensive path forward for the animal supplements industry. In this Media Spotlight interview, NASC’s president, Bill Bookout, talks to PETS+ interviewer Chloe DiVita about the industry today: Where it’s headed, what’s the latest focus and why it’s vital to gain the involvement of independent pet product retailers.

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