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Bird Enjoyment & Advantage Koalition (BEAK) Nurtures Growth in Responsible Pet Bird Ownership

BEAK and its consumer-facing campaign, MyBird, are pleased to provide these resources while fostering a community dedicated to celebrating the joys and benefits of owning a bird.

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(PRESS RELEASE) With their impressive intelligence, striking appearance, and engaging personalities, birds remain an ever-popular choice for pet owners, with an estimated five million U.S. households now including avian companions. As complex creatures that require a long-term commitment, it is crucial for current and potential bird owners alike to have access to reliable information about how to properly care for their feathered friends. The Bird Enjoyment and Advantage Koalition (BEAK) and its consumer-facing campaign, MyBird, are pleased to provide these resources while fostering a community dedicated to celebrating the joys and benefits of owning a bird.

How BEAK and MyBird Support Pet Bird Owners

Formed in 2016, BEAK is a coalition of leading pet bird product retailers, manufacturers, and associations. For instance, the organization has been supported by the World Pet Association (WPA) since its inception, and the American Pet Products Association (APPA) and the Pet Industry Distributors Association (PIDA) have recently recommitted their support. BEAK established MyBird as a way to engage current and potential bird owners, stimulate interest in pet bird ownership, and equip bird owners with the information and resources they need to care for their pets responsibly, while also supporting pet bird retailers and related businesses across the country.

At MyBird.org, which receives nearly 500,000 visitors annually, users can find a wealth of fun and informative resources, including:

  • An interactive quiz designed to guide people who are interested in acquiring a pet bird to the species that may be a good fit for their lifestyle. Developed by avian experts, the quiz includes questions about important factors such as the respondent’s time and financial commitments, living arrangements, noise tolerance, and the expected lifespan and level of affection they are hoping to find in a pet bird. To date, approximately two million people have taken the bird quiz.
  • Locator tools designed to help visitors find retailers in their area that sell pet birds and bird-related products, birds available for adoption from reputable sources, avian veterinarians, regional bird clubs, and avian boarding facilities. These tools have been significantly expanded in recent years – for instance, in the past year, the adoptable birds locator has helped connect nearly 75,000 people with birds in need of homes.
  • Fact sheets highlighting traits and care requirements of several common types of pet birds.
  • A blog featuring interesting articles with facts, guides, and tips about pet birds and how to care for them.
  • A form to sign up for MyBird’s email list. With nearly 12,000 subscribers, these email campaigns are packed with the latest industry news, bird care tips, exclusive offers from bird retailers and manufacturers, and much more.
  • A toolkit of free digital resources, including shareable social media graphics, designed to stimulate engagement around National Pet Bird Day. Established by BEAK, National Pet Bird Day (held on September 17 each year) serves as a way to celebrate the important role of pet birds in our lives, unite pet bird owners and lovers, educate the public on the responsible care of companion birds, and raise awareness of the joys and benefits of adding a bird to the home. The holiday also provides an excellent marketing opportunity for pet bird retailers to promote their products and services, with many running special offers and #NationalPetBirdDay social media and email campaigns.

Bird lovers will also find a community at MyBird’s Facebook page. With approximately 230,000 followers who are incredibly passionate and engaged, this is one of the largest pages dedicated exclusively to celebrating pet bird ownership. On Facebook and Instagram, MyBird frequently shares pet bird tips and other content, leading followers to view the organization as an authentic and credible source.

Latest Trends in Pet Bird Ownership

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While pet bird ownership has remained relatively steady over the past several years, the 2024 State of the Industry report from the APPA noted that owners are increasingly demonstrating a strong bond with their birds and a willingness to spend money on pampering them. For example, purchases of toys and gifts have become more popular among bird owners, and the number of owners who have their birds professionally groomed has grown significantly (42 percent of owners in 2024 compared to 34 percent in 2018). Additionally, more people are including provisions for their birds in their wills, with 47 percent naming a caretaker and 25 percent making formal plans to financially provide for their birds. For additional insights on the avian sector or the broader pet industry, visit here.

As pet owners continue to recognize the many benefits that an avian companion can bring to their lives, BEAK and MyBird offer valuable support and a sense of community for bird owners, while providing exclusive opportunities for pet bird retailers and manufacturers to connect with their target customers. To learn more, visit here.

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