GOOBY Bomber Vest Lift. We’ve been keeping a clothing rack outside with these on it, and they’ve been bringing people into the store. We sold 25 at $39.99 to $43.99. Kirsten Puhr, The NW Dog, Poulsbo, WA

RAW DYNAMIC food for dogs and cats has become one of our fastest-selling new products. Folks love the bite size and that you can see the product through the bag. It looks phenomenal, feeds well and isn’t too spendy. I must have sold about 20 to 30 bags total. Depending on the protein, we sell 3-pound bags for $21-$38 and 6-pound bags for $42-$67. Kimberly Gatto, The Wagging Tail Pet Grocery & Supply, Las Vegas, NV
- A big seller was ZIGNATURE Pork. We do a rotating “Flavor of the Month” with the 25-pound bags, for $8 off supported by our rep. It helps encourage rotational feeding and gives customers a little savings. Shane Somerville, Paddywack, Mill Creek, WA
- VITAL ESSENTIALS continues to be our No. 1 freeze-dried cat treat with a choice of eight proteins. Our bestsellers are Chicken Breast “kitty krack” at $7.95 and Minnows “fishy French fries” at $9.95. We sold over 100 units of these two alone, topped off with a great Black Friday/Cyber Monday deal. Sherry Cassin, Meow Mini Mart, Jersey City, NJ
- Our annual two-week birdseed sale was huge! People like feeding the birds, but also see it as an expense that can be cut when money is tight, and the sale helped alleviate some of that strain temporarily. Cassie Nilsson, The Mill Stores, Whiteford, MD
- For Black Friday and Small Business Saturday, I had 10 items at 50% off. My best seller was CLOUD STAR Tricky Trainers. In two days, I sold 36 bags. Pam Alerine, Style Mutt, Cleveland, OH
- NULO cat food. Specific to one rescue after the brand offers them a once-a-year per-bag promotion. They order enough to cover the next year for cats they take in from high-kill shelters. I offered bags at below cost this year thanks to the brand $ off. Megan Kurzwell, Forepaws, Minooka, IL
- WOOF Pupsicle toys. We did a promotion of 20% off, and they were flying off the shelf. We sold out of what we had in stock. Amy Kenkel, Leaps & Bones, South Windsor, CT
- SUzIE’S CBD Hearts and Bones treats. They sent free samples, and my customers came back for more so I placed a small order. Then because of Astro $5 off, I had people calling and asking if we carried the product and had it in stock. I should have ordered more! Shari Wilkins, Lake Dog and Their People, Eufaula, OK
- In our Thanksgiving Dinner Box, we put in PORTLAND PET FOODS Grandma Ada’s Turkey & Yams, K9GRANOLA FACTORY Green Bean Chips, NATURAL RAPPORT Dehydrated Sweet Potato Chews, and a pumpkin cookie we made and decorated. We sold 40 boxes at $21.99 each, and if we hadn’t sold out, we could’ve sold more. Our customers look forward to these boxes every year! Carradine Smith, Dog Days Barkery, Mobile, AL
- FUSSIE CAT cans and pouches were on sale for $0.59 each. We sold 454 units. Danyle Morse, Claremont Pet & Aquarium Center, Claremont, NH
- Spa packages with scents Pumpkin Spice, Apple Pie and Sugar Cookie from GROOMER’S CHOICE. People love when their pets smell good! We offer it with any of our grooming services, and it includes a tooth brushing, bow-tie or bandana, and their scent of choice. They are $15. Alexa Marsh, Woof Gang Bakery Waterford Lakes, Orlando, FL
- HEALTH EXTENSION canned cat food. 500 at $0.99 each. Why it was a hit: The low price made this product an irresistible deal. Value appeal: Health Extension is a trusted brand, and the promotion encouraged bulk purchases. Black Friday impact: It was a featured item, driving significant foot traffic and repeat purchases. Victor Santucci, Garden State Pet Center, Audubon, NJ
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