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Boost Your Holiday Sales with Monster Toys, New Puppy Smells and Other New and Notable Products

West Paw and Skout’s Honor are among the makers of new pet products hitting stores in November and December.





A Saucer Of Milk

THE NATURAL PET FOOD GROUP introduces K9 Natural Milk and Feline Natural Milk for dogs and cats. Made with milk from New Zealand free-range, grass-fed cows, the daily hydration supplement contains beneficial taurine, flaxseed oil and calcium, but lactase instead of lactose for digestibility. Suitable for weaned puppies and kittens, the shelf-stable milk comes in 10 and 33.8 fluid ounces.

$4.99/ $9.99


Brain Food

Veterinary surgeon Dr. Theresa Fossum adds CogniCaps for dogs to her DR. FOSSUM’S PET CARE line of natural animal products. Formulated with veterinary neurologist Dr. Curtis Dewey, the supplement combines eastern and western modalities to help support brain cognitive function, normal nerve cell conduction and brain activity. It contains the company’s own BioCog formula, plus curcumin, zinc, S-adenosylmethionine (SAMe), salvia, vitamin E, polygala, phosphatidylserine and CoQ10.




New & Improved

OPEN FARM has reformulated its Dehydrated Dog Treats to be softer, chewier and more easily broken apart. Packed with 90 percent fresh protein and lightly cooked and dehydrated at low temperatures, they are free of antibiotics, growth hormones, artificial flavors and preservatives. The treats now contain peas instead of chickpea flour for higher protein and lower fat content, and are free from soy, corn, wheat and grains. All ingredients remain 100 percent traceable, and all meat remains 100 percent humanely sourced. The bags also got a redesign and include oxygen absorbers. Available in five proteins: beef, chicken, turkey, pork and cod skin.



Smells Fishy

The newest offering from BENEBONE adds jack salmon flavor to its super-strong nylon chew. Best of all: Dogs can smell the fishy goodness, but not humans. Available in small (less than 30 pounds), medium (less than 60 pounds) and large (less than 90 pounds)



That New Puppy Smell

To create Happy Puppy, SKOUT’S HONOR added the scents of lilac and linen to its Probiotic Shampoo + Conditioner. The scientifically proven base formula treats, prevents and protects dogs and cats against harmful bacteria that cause itching, odor, shedding, hot spots and discomfort, including from yeast and ringworm. Perfect for all of your pandemic puppy and kitty customers, no matter their age.



Squeak Squeak Squeak

With soft plush for cuddling, tough rope and bungee for tugging, and three squeakers for… squeaking, Squeaky Sneakers from PET FACTORY provide pups with endless interactive fun. Available in an assortment of adorable Farm Friends and Safari Pals that look perfectly silly wearing oversized shoes.


VICTOR pet food

Kitty Kibble

VICTOR introduces three new dry food formulas designed to meet the nutritional needs of indoor and outdoor cats and kittens through all life stages. Hi-Pro Plus, Healthy Skin & Coat and Fit Feline join the existing Mers Feline formula, giving the brand a line of kibbles that includes both grain-free and grain-inclusive options in varying proteins. Made in the company’s own Texas-based facility with a majority of ingredients coming from ranches, farms and other trusted suppliers within a day’s drive. Available in 5- and 15-pound bags.





HONEST PAWS combines organic turkey tail, reishi, shiitake and maitake mushrooms to boost a dog’s immune system, help maintain normal DNA, enhance liver and kidney function, support skin health and help with mild allergies. The Turkey Tail Mushroom Blend comes enhanced with vitamins A, C and E for additional immune support.


True Blue

Groomers will appreciate how SHOWSEASON’s Blue-Shed shampoo helps release the undercoat, wrestle mats and tangles, rid static, and reduce shedding, all while brightening the coat. For use on dogs, cats, puppies and kittens, it contains moisturizing manuka honey, antioxidant-rich blueberry extract and strengthening argan oil to make the coat feel silky and soft after de-shedding. Paraben and cruelty free. Available wholesale in 12- and 128-ounce bottles.


Light ‘Em Up!


With darkness arriving earlier and earlier, HEADLIGHT HARNESS keeps pups secure, safe and stylish, the latter thanks to its newest color, purple. The no-pull, no-choke harness has four points of adjustability for a snug and comfortable fit, plus front and back leash-attachment points to give pet parents more control. Reflective material and the super-bright LED light integrated into the padded chest increase visibility during night walks. Available in extra-small, small, medium and large.

Starting at $59.95


Yay! No Water!

PRIDE + GROOM created The Mane Tame for dogs and cats who prefer not to get wet — and for their humans who prefer not to get scratched during bathtime. The light, foamy and easy-to-use shampoo extends the life of a groom or just freshens a coat.



Baby Cat

The new TIKI CAT Baby line offers lifestage nutrition to meet the complex dietary needs of kittens younger than 12 months, taking them from nursing to weaning to eating whole foods on their own. Easy-to-lick energy supplement Thrive promotes healthy weight gain and increases energy. Mousse & Shreds helps with the transition from mother’s milk. And Chicken & Salmon and Chicken & Egg wet foods provide complete nutrition for ages 8 weeks to 1 year. With kittens under 12 months making up 13 percent of the cat population, you’re sure to have demand for this new line.



Anchors Away

Based on gear worn by competitive sailors, BAYDOG’s new Narragansett Bay Sailing Jacket features a stylish yet functional quarter-zip collar with a fleece lining, water-resistant outer shell, lightweight and breathable mesh liner, a storage pocket, waterproof zippers, and optional leg straps to hold the jacket in place during high winds. Available in Navy Blue and Siren Red in eight sizes.


PureBites+ Squeezables for Dogs & Cats pouch

Squeezy Goodness

PURE TREATS INC. invites retailers and pet parents alike to flip over its PureBites+ Squeezables for Dogs & Cats pouch to find only five human-grade ingredients, all of which they can read, pronounce and trust. For example, the Digestion formula only contains chicken, water, pumpkin, tapioca starch and inulin. The functional treat and topper also comes in Heart & Eyes and Skin & Coat formulas. All are ideal for dogs and cats with health issues, allergies, or who are on a restricted diet.

$1.69/ $1.99


West Paw Merry Monster holiday toy

Scarily Cute

WEST PAW’s popular Merry Monster holiday toy comes in bright blue this year. Stuffed with eco-friendly IntelliLoft fiber fill and a squeaker, the super-soft 7-inch toy will keep dogs busy with pouncing and playing during family gatherings. Handcrafted in Bozeman, MT, and backed by the company’s Love It Guarantee. Create demand with this seasonal offering.



Reward Program

A favorite of professional dog trainers, PET BOTANICS Training Rewards now come in Jerky Bites. Chicken combines with the company’s exclusive BotaniFits blend of ingredients such as rosemary, dandelion and green tea extract to create soft treats with only 5 calories each, even fewer if easily torn into smaller pieces. Made in the U.S. without corn, soy, BHA, BHT, or artificial flavors or colors. Each 12-ounce bag contains approximately 225 treats, providing plenty of opportunity for positive reinforcement.


Since launching in 2017, PETS+ has won 16 major international journalism awards for its publication and website. Contact PETS+'s editors at



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