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Bow Wow Labs Appoints Phillip Cooper as VP of Business Development

He ill work help create new strategic client partnerships.




Phillip Cooper

(PRESS RELEASE) With a mission to keep dogs safe and healthy through innovative products, Bow Wow Labs has appointed Phillip Cooper as vice president of business development. Cooper will work help create new strategic client partnerships and continue to consult clients on their marketing efforts.

“I have seen few new pet industry companies with such an impressive team of talented people, with such great new innovative products and with the vision and drive to be successful,” Cooper says. “Having the opportunity to use my marketing mindset and industry expertise will help take their brands to the next level of success.”

With more than 40 years in the pet industry, Cooper has been a retailer, a distributor salesperson, a manufacturer (large and small) and pet distributor in Australia. He has owned his own sales rep agency, imported, exported and hastraveled the world meeting all of the major movers and shakers. As a shareholder of Pets International, Cooper lived in Australia for five years. He’s been a board member of corporations and associations. Today, he is considered a pet industry expert and shares his experience and business knowledge as a motivational speaker. In addition to his new role at Bow Wow Labs, Cooper is the president at Pet Industry Expert and North American Sales & Marketing.

Currently, Bow Wow Labs is best known for The Bully Buddy, which was launched in the fall of 2018. Bully sticks are one of the most popular dog treats; however, they are not always considered safe. The Bully Buddy is a new safety device to prevent dogs from choking on bully sticks.

The Bully Buddy and its highly nutritious bully sticks, which come from grass-fed cattle are only the first of future products planned that fall within Bow Wow Labs’ mission to keep dogs happy, healthy and safe.


Linda London, COO, states, “There’s no doubt that Phil has a credible reputation and much success in establishing partner relationships, delivering strong financial results and profitable growth in the pet industry. We are honored and thrilled to have his support and welcome him to the Bow Wow Labs team!”



NASC Media Spotlight

At first it was just an idea: Animal supplements needed the same quality control that human-grade supplements receive. But that was enough to start a movement and an organization —the National Animal Supplement Council — that would be dedicated to establishing a comprehensive path forward for the animal supplements industry. In this Media Spotlight interview, NASC’s president, Bill Bookout, talks to PETS+ interviewer Chloe DiVita about the industry today: Where it’s headed, what’s the latest focus and why it’s vital to gain the involvement of independent pet product retailers.

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