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Improve Your Pet Business by Building a Children’s Library

Happy children, happy parents!

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IF YOU REALLY want parents to feel good about bringing their children to your store, how about setting up a small children’s library in a corner, filled with books about kids and their pets?

Purchase a couple of dozen books aimed at different age groups — ages 3-5, ages 6-8, and ages 9-12 — and you may never find yourself in the same boat as this month’s Real Deal store owner.

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P.L.A.Y. Media Spotlight

At P.L.A.Y. — Pet Lifestyle & You — toy design is definitely a team effort! Watch PETS+ interviewer Chloe DiVita and P.L.A.Y.’s Director of Sales Lisa Hisamune as they talk about the toy design process, the fine-tuning that makes each toy so special and why every P.L.A.Y. collection is made with independent retailers top of mind.

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