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Brainstorm: Create a Local, Curated “Goodie” Box to Offer Customers




Borrow a page from BarkBox and offer your own curated selection of monthly toys and treats. Why not take their idea and localize it?

Hint one: Make sure each package is curated, themed and photographed professionally.

Hint two: Play on local events. For instance, if it’s the start of football season for your local high school, offer a doggie sweatshirt, scarf or hat in the school colors.



NASC Media Spotlight

At first it was just an idea: Animal supplements needed the same quality control that human-grade supplements receive. But that was enough to start a movement and an organization —the National Animal Supplement Council — that would be dedicated to establishing a comprehensive path forward for the animal supplements industry. In this Media Spotlight interview, NASC’s president, Bill Bookout, talks to PETS+ interviewer Chloe DiVita about the industry today: Where it’s headed, what’s the latest focus and why it’s vital to gain the involvement of independent pet product retailers.

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