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Try to Create Some Retailing Folklore

OK, so you know the story.




“AND NORDSTROM refunded the cost of a set of tires ….” Yawn. OK, so you know the story. (An Alaska Nordstrom was housed in a former tire store, so the man had, technically, purchased the tires in that location.) What’s important here is not whether it’s a fresh tale or that it’s even true. (Nordstrom insists it is.) What matters is that it’s now part of American retail folklore, a tireless generator of goodwill capital. This year, create your own legend with one outlandish, cost-be-damned act of customer service — trudge through the snow on Christmas Day to hand-deliver a rescue pup to an orphan … It doesn’t have to become standard operating procedure. Be sure the press finds out — second-hand, of course.

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World Pet Association

Superzoo Las Vegas | August 31- September 3, 2020

Discover new ways to stand out, be bold, and find your competitive differentiator at SuperZoo, the largest gathering of pet professionals in North America. Whether you run the top bird supply store in your hometown or you’re all about caring for cats, this is the place where you can.

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