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Brainstorms

Try to Create Some Retailing Folklore

OK, so you know the story.

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“AND NORDSTROM refunded the cost of a set of tires ….” Yawn. OK, so you know the story. (An Alaska Nordstrom was housed in a former tire store, so the man had, technically, purchased the tires in that location.) What’s important here is not whether it’s a fresh tale or that it’s even true. (Nordstrom insists it is.) What matters is that it’s now part of American retail folklore, a tireless generator of goodwill capital. This year, create your own legend with one outlandish, cost-be-damned act of customer service — trudge through the snow on Christmas Day to hand-deliver a rescue pup to an orphan … It doesn’t have to become standard operating procedure. Be sure the press finds out — second-hand, of course.

Since launching in 2017, PETS+ has won 16 major international journalism awards for its publication and website. Contact PETS+'s editors at editor@petsplusmag.com.

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