Headlines

Brands Win Bragging Rights in 11 Categories During the New Product Showcase Awards

Judging criteria included product innovation, aesthetic and packaging qualities, sustainability, and alternative approaches for optimum pet wellness, among others.

Published

4 months ago

August 14, 2024

PETS+ Staff

Daniel Haarburger, left, and Avrum Elmakis of Woof took home 1rst place in the DOG category as well as the Judges Award for New-to-Market Pet Product. PHOTO BY RACHEL PHELPS

World Pet Association handed out honors in 11 categories Wednesday during the New Product Showcase Awards on the Show Floor Talks Stage. This year’s judges — 2024 PETS+ America’s Coolest business owners — judged entries based on a variety of criteria, including product innovation, aesthetic and packaging qualities, sustainability, and alternative approaches for optimum pet wellness, among others.

From left to right: Daniel Haarburger, founder/CEO and Avrum Elmakis, president of Woof Dog Products.

The SUPERZOO 2024 New Product Showcase winners are:

POINT OF PURCHASE

1st — Barkworthies Hickory Smoked Floor-Stand Display

Runner-up — Polkadog Floor Display

DOG & JUDGES AWARD FOR NEW-TO-MARKET PET PRODUCT

1st — The Pupsicle by WOOF

DOG

Runner-up — Always Full Pet Water Bowl

CAT

1st — Choolip Berry Good Milk

Runner-up — INPET cat health status-tracking device by The Little Cat Co., Ltd.

AQUATICS

1st — TMC Kreisel Jellyfish Aquarium Series

Runner-up — Fluval Liv

FARM & FEED

1st — Lafeber-Pumpkin Spice Nutri-Berries

Runner-up — Full Moon, Spot Farms, FlockLeader Freedom Fly

HERPTILE

1st — Zoo Med’s Gourmet Tortoise Food Crumbles

Runner-up — Zoo Med’s Isopop Food by Zoo Med Laboratories

ACCESSORIES & GIFTS

1st — The Paws Coloring Bandana

Runner-up — PawzNDogz LuvMyFido Collection

SMALL ANIMAL

1st — Nibble Peapods Chew Toy by Chongqing Pet Union Biological Technology Co. Ltd.

Runner-up — Happy Habitats Tiny Treats

BIRD

1st — Volkman Pet Products Buggy Buffet

Runner-up — Lafeber-EmerAid Pumpkin Spice Nutri-Berries

GROOMING

1st — Bugalugs Pet Care Oatmeal No Rinse Paw Cleaner

Runner-up — Uproot Clean Uproot 7-1 Pet Grooming Kit

P.L.A.Y. Media Spotlight

At P.L.A.Y. — Pet Lifestyle & You — toy design is definitely a team effort! Watch PETS+ interviewer Chloe DiVita and P.L.A.Y.’s Director of Sales Lisa Hisamune as they talk about the toy design process, the fine-tuning that makes each toy so special and why every P.L.A.Y. collection is made with independent retailers top of mind.