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Brazilian Pet Supplies Firm Opens US HQ

It also added a distributor.

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WESTPORT, CT – Petix, maker of WizSmart, has opened a U.S. headquarters.

The Brazilian-based company, which introduced its first SKU in the U.S. in 2017, has established an office in Westport, CT.

Petix manufactures WizSmart Premium Super Absorbent Dog Pads.

The company stated in a press release that it “transforms more than 120 million unused diapers each year into an exclusive and super absorbent blend” for its pads.

As part of its expansion in the U.S., Petix has added Frontier Distributing as a partner.

The partnership “will bring WizSmart pads to a wide range of pet specialty retailers, ranging from single store independent operators to multi-store, multi-state operations, in Indiana, Kentucky, Michigan, and Ohio,” according to the release.

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“We have experienced a great deal of growth in the recent years and opening our U.S. headquarters will help our brand establish stronger relationships with both our retail partners and customers here in the states,” said Krister Holm, general manager of Petix.

“We’re also very excited to partner with a well-respected wholesale distributor such as Frontier. With more than 30 years experience distributing pet foods and related supplies, we are confident that this partnership will help broaden the opportunities in the North American market for WizSmart.”

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Headlines

Pet Franchise to Open 50 Stores in 2019

It has over 200 units under development.

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PHOENIX — Dogtopia, a dog daycare, boarding and spa franchise, sold 100 units and opened 25 locations in 2018.

The Phoenix-based company now has over 200 units under development, according to a press release. It plans to open at least 50 stores in 2019.

So far, the brand has sold over 30 new stores in January, according to the release.

“Dogtopia is outpacing every pet franchise in North America and we were delighted about delivering another record year,” said Alex Samios, vice president of franchise development for Dogtopia. “Our unparalleled service, support and systems, combined with exceptional franchisees, has positioned us as the leading pet services brand.”

Dogtopia currently has more than 90 locations.

The brand also grew in 2018 in terms of its charitable initiatives with the Dogtopia Foundation, raising more than $150,000 to sponsor training for service dogs for veterans.

The company was recently named to Entrepreneur’s Franchise 500 list. Dogtopia ranked at No. 204 “as a result of its outstanding performance in areas of unit growth and financial performance with strong franchisee support,” according to the release.

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Petco to Carry Champion Products

Their partnership begins March 4.

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SAN DIEGO, CA — Petco and Champion Petfoods announced a partnership that will bring Champion’s Acana and Orijen dog and cat foods to Petco stores and petco.com beginning March 4.

“Champion is an extremely mission-driven company that’s built a well-deserved reputation for serving up award-winning foods for dogs and cats, and their ACANA and ORIJEN brands align perfectly with the bold nutrition standards we announced late last year,” said Petco CEO Ron Coughlin. “As a leader in providing pets and pet parents with everything they need to live healthy, happy lives together, we’re thrilled to add industry-leading brands for anyone who wants to feed their pets the healthiest foods available.”

Petco recently announced that it will not sell food or treats containing artificial colors, flavors and preservatives for dogs and cats by May 2019.

“We are extremely excited to partner with Petco, a company with such a strong reputation and commitment to ensuring the well-being of pets and peace of mind to pet lovers,” said Champion President and CEO Frank Burdzy. “This new relationship is an important step toward our goal of building trust and making our Biologically Appropriate foods available to more pet lovers everywhere.”

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Petco Chief Merchant Nick Konat said, “Consumer and industry response to Petco raising the bar on our nutrition standards has been phenomenal, and the addition of ACANA and ORIJEN to our portfolio are significant proof points in our ongoing journey to be pet parents’ trusted partner of choice.”

Petco operates more than 1,500 retail locations and employs 26,000 people across the U.S., Mexico and Puerto Rico.

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Dog-Food Startup Raises $39M

It delivers to customers’ homes.

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A startup company focused on craft dog food has completed a $39 million financing round.

The Farmer’s Dog launched in 2015 “to disrupt an industry that mostly relies on food-shelf stable, preservative-heavy dry food,” Fast Company reports. It delivers pet food to customers’ homes.

The Farmer’s Dog’s total funding is now at $49 million.

Leading the new funding round was Insight Venture Partners. Other contributors included Forerunner Ventures and Shasta Ventures.

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The Farmer’s Dog Co-Founder and CEO Jonathan Regev told Fast Company: “When you look at pet food, this processed food is being fed to them every single day, every single meal, for their entire life.”

His company seeks to change that. Its food “includes whole chunks of fresh ingredients like carrots, turkey, parsnips, chickpeas, broccoli, and spinach,” according to Fast Company.

Read more at Fast Company

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