Headlines BrightPet Buys Treat Manufacturer Published 3 years ago on March 29, 2018 By PETS+ Staff Share Tweet It’s a family-owned company based in Wisconsin. PHILADELPHIA – BrightPet Nutrition Group LLC, a developer and manufacturer of pet foods, has acquired a pet-treat maker. The company, part of the portfolio of private investment firm Graham Partners, now owns “substantially all of the assets” of Phoebe Products LLC, including the SO Bright brand, according to a press release. Financial terms of the deal were not disclosed. Advertisement Located in Kiel, WI, Phoebe is a family-owned manufacturer of premium and super-premium pet treats, the release explains. “Phoebe has been one of its industry’s pioneers in offering functional, high meat content, all natural, organic, baked and freeze-dried treats,” according to the release. “Graham Partners targeted the acquisition over a year ago and worked with the former family owner-operator on a proprietary basis to close the transaction. The acquisition underscores BrightPet’s commitment to offer innovative premium and super-premium products to the pet category.” Joe Heinmiller, Managing Principal at Graham Partners, says, “Phoebe adds a highly complementary business to the BrightPet platform in one of the fastest growing segments of the market. Product line expansion into baked and freeze-dried treats increases BrightPet’s differentiation and provides additional levers to grow the platform. Moreover, there are multiple cross-selling opportunities between the two companies. We look forward to leveraging our expertise to integrate Phoebe and realize the potential of this combination.” Related Topics:acquisitionBrightPetpet foodtreats click to Comment(Comment) Advertisement You may like Hemp Technology Acquires True Leaf Pet Manna Pro Products Acquires Doggie Dailies New Study Reveals Salmigo Protect L60 Salmon Peptides Could Replace Glycerine in Semi-Moist Pet Treats Promoted Headlines Category Spotlight: Terry Naturally Animal Health Category Spotlight: eTailPet Are You Ready For Adventures Beyond The Backyard? Tall Tails Advertisement Latest Trending Videos Columns8 hours ago 5 Ways to Prepare Your Salon for the Holidays Trace's Store School10 hours ago Video: Trace’s Store School Covers Lessons Learned from COVID-19 Press Releases21 hours ago EQyss Starts Producing Human and Pharmaceutical-Grade Hand Sanitizer True Tales3 days ago Employees: Leave Your Pot at Home to Keep Your Job Columns1 week ago How Beer Helped Me Promote My Pet Business Columns7 days ago 3 Things Customers Want and Need from Pet Businesses Trace's Store School10 hours ago Video: Trace’s Store School Covers Lessons Learned from COVID-19 America's Coolest2 weeks ago Video: Take a Tour of Bark Life in Seminole, FL Trace's Store School2 weeks ago Video: Learn How to Do Holiday on a Budget at Trace’s Store School Advertisement SubscribeBULLETINS Get the most important newsand business ideas from PETS+. Advertisement Most Popular True Tales3 days ago Employees: Leave Your Pot at Home to Keep Your Job Columns1 week ago How Beer Helped Me Promote My Pet Business Columns7 days ago 3 Things Customers Want and Need from Pet Businesses Columns1 week ago 5 Consumer Behavior Trends Reshaping Holiday Shopping Candace D'Agnolo1 week ago Complete These 7 Important Tasks at Your Pet Business Before the End of 2020 Headlines7 days ago Yelp to Flag Businesses Accused of Racism With ‘Consumer Alerts’ Photo Gallery3 days ago 19 Photos That Show Why Dexter’s Deli Is One of America’s Coolest Pet Stores Behind the Pages1 week ago Podcast: Should You Carry Poop Bags Featuring the Faces of Donald Trump and Joe Biden?