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Brilliant Salmon Oil Announces Distribution Partnership with ADMC

Partnership will help drive growth of the health and supplements category for independent pet retailers in Midwest region.




(PRESS RELEASE) CHICAGO, IL – Brilliant Salmon Oil by Hofseth BioCare ASA, the freshest and only human grade salmon oil available in the pet market, is pleased to announce a distribution partnership to support the important Midwest region of the U.S. with American Distribution and Manufacturing Company (ADMC). ADMC has nine locations and delivers to in seventeen states throughout the entire central corridor of the United States, continuing Brilliant Salmon Oil’s North American expansion.

Based in Minnesota, ADMC will distribute the growing line of the company’s pure, unrefined and gently liberated 100% Norwegian salmon oil to pet specialty retailers throughout the central region of the US – covering from Minnesota south to Texas.

Hofseth BioCare ASA’s Vice-President of Sales North America Rob Johnson states, “We are thrilled to be further expanding our North American distribution by partnering with American Distribution and Manufacturing Company. ADMC is a key partner that will help accelerate our growth strategy of Brilliant Salmon Oil by supporting distribution into the central region of the United States. With a strong partner like ADMC and their commitment to bring specialty retailers a wide range of industry-leading products, services, and programs at competitive prices, allowing our incredible product line to be available to even more consumers (pet-parents) looking for highly-effective, human grade solutions that deliver optimal pet health.”

“American Distribution and Manufacturing Company (ADMC) is pleased to announce its partnership with Brilliant Salmon Oil. We look forward to a successful launch in August of 2020,” states Terry Sullivan, vice president of sales & marketing for ADMC. “Our independent pet retail customers want high quality products such as BSO, who have made a commitment to sell exclusively through independent pet retailers. We consider this a great addition to our product portfolio.”

Key Benefits of Brilliant Salmon Oil:

  • 1 Ingredient: 100% Fresh Norwegian Salmon Oil
  • Human Grade
  • All Natural
  • No additives
  • No GMOs
  • No antibiotics
  • Transparent and UV-Protected Bottle (10 oz. size and 34 oz size)
  • Contributes to shiny coat, soft paws and enhanced appetite
  • Helps prevent cardiovascular diseases
  • Eye-catching POP/Merchandising displays are available
  • The easy to use drip-free pump doses the perfect amount every time




NASC Media Spotlight

At first it was just an idea: Animal supplements needed the same quality control that human-grade supplements receive. But that was enough to start a movement and an organization —the National Animal Supplement Council — that would be dedicated to establishing a comprehensive path forward for the animal supplements industry. In this Media Spotlight interview, NASC’s president, Bill Bookout, talks to PETS+ interviewer Chloe DiVita about the industry today: Where it’s headed, what’s the latest focus and why it’s vital to gain the involvement of independent pet product retailers.

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