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Brilliant Salmon Oil Announces New Distribution Partnership with Independent Pet Supply

Brilliant Salmon Oil expands in North American market.




(PRESS RELEASE) CHICAGO, IL — Brilliant Salmon Oil by Hofseth BioCare, the freshest and only human grade, single ingredient salmon oil available in the pet market, announces a new distribution partnership with Snohomish, Washington-based Independent Pet Supply (IPS), servicing retailers in Washington, Oregon, Idaho and Montana.

Independent Pet Supply is committed to carrying the highest quality lines of dog/cat food, treats and toys, as well as supplies for cat, dog, and equine. IPS will distribute the growing line of Brilliant Salmon Oil’s pure, unrefined and gently liberated 100% Norwegian salmon oil to independent pet specialty retailers so pet-parent customers in these states can find a high-quality solution that they expect and that their pets deserve.

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Rob Johnson of Hofseth BioCare North America states, “As Brilliant Salmon Oil continues to expand throughout North America, we are thrilled to be partnering with Independent Pet Supply. This strategic partnership introduces and expands our growth into a very important region of Washington, Oregon, Idaho and Montana, and we could not be more excited. With a strong partner like Independent Pet Supply and their commitment to bring specialty retailers a premium selection of high-quality and premium products, our incredible product line can now be available to even more consumers (pet-parents) looking for highly-effective, human grade solutions that deliver optimal pet health.”

“We’re thrilled to be adding Brilliant, Norwegian salmon oil, to our line-up! Our customers here in the Pacific Northwest are always looking for high-quality salmon oil and the fact that it is 100% Norwegian sourced makes it quite unique,” states Keya Khorami, owner of Independent Pet Supply. “Brilliant Salmon Oil’s single ingredient salmon oil is natural, sustainable, and human grade, the kind of traits IPS looks for when bringing on a new line. We’re excited to see the line grow in our area.”

Key Benefits of Brilliant Salmon Oil:

  • 1 Ingredient: 100% Fresh Norwegian Salmon Oil
  • Human Grade
  • All Natural
  • No Additives
  • No GMOs
  • No Antibiotics
  • Transparent, UV-Protected Bottles
  • Contributes to shiny coat, soft paws and enhanced appetite
  • Helps prevent cardiovascular diseases
  • Eye-catching POP/Merchandising displays are available
  • The easy to use drip-free pump doses the perfect amount every time

Created to promote pet health from the inside-out and sourced from fresh Norwegian Atlantic salmon, Brilliant Salmon Oil is the perfect fit for retailers and their customers seeking transparency of sourcing and a single (1) ingredient solution for dogs and cats.


With eye-catching packaging (a shelf presentation that “pops”) and merchandising/POP solutions to drive sales, Brilliant’s convenient, see-through UV-protected bottles of oils are heart-healthy and human grade to promote a shiny coat, softer paws, increased energy, and enhanced appetite.



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