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Brilliant Salmon Oil by Hofseth BioCare Announces Partnership with Chuck Latham & Associates

Aim is to expand its pet specialty retail footprint across the U.S.




(PRESS RELEASE) CHICAGO, IL – Brilliant Salmon Oil by Hofseth BioCare, 100% Norwegian and human grade salmon oil for pets,  announces a partnership with Chuck Latham & Associates (CLA) to expand its pet specialty retail footprint across the U.S.

“Since Brilliant Salmon Oil’s North American launch in May of 2020, we continue to embrace key account retail partners across the U.S. Chuck Latham & Associates offers a dynamic and highly experienced team that will help grow key accounts and embrace our unwavering commitment to quality health supplements,” states Bill Lowe, president of Hofseth BioCare North America. “CLA has been launching and growing some of the pet industry’s most successful CPG brands for over 30 years, and this partnership will help ensure our growth in key channels.”

Created to promote pet health from the inside-out and sourced from fresh Norwegian Atlantic salmon, Brilliant Salmon Oil is the perfect fit for retailers and their pet-parent customers seeking transparency of sourcing and a single (1) ingredient solution for dogs and cats.

Meeting the demand of today’s pet-parents seeking solution-oriented and healthy supplements, Brilliant offers key account retailers the perfect combination of eye-catching packaging, merchandising/POP solutions to drive sales, and human grade pet supplements, chews/treats and powders that promote a healthier heart, a shinier coat, softer paws, increased energy, inflammation-fighting benefits, and an enhanced appetite.

Bob Haege, vice president of business development for Chuck Latham & Associates added, “Brilliant (Salmon Oil) is truly a ‘farm to pet bowl’ product with unmatched traceability and sustainability differentiating attributes. We look forward to representing this exciting brand in the Pet Specialty marketplace.”

For more information about Hofseth BioCare and Brilliant Salmon Oil, visit or connect to Brilliant Salmon Oil on Linkedin.




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