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Brilliant Salmon Oil Partners with Astro Loyalty Retailer Marketing Program

Any retail store that utilizes Astro’s Loyalty program and carries human-grade Brilliant Salmon Oil is able to offer this program to their customers.




(PRESS RELEASE) CHICAGO, IL — Brilliant Salmon Oil by Hofseth BioCare ASA, the freshest and only human-grade, 1-ingredient salmon oil available in the pet market, has partnered with Astro Loyalty to offer independent retailers a free loyalty marketing program on that helps a retailer retain their customers and further differentiate Brilliant Salmon Oil from those carried in big-box retailers with unique promotions, discounts and special incentive offers.

Astro Loyalty programs have quickly become a staple for delivering successful promotions and marketing assets for many independent pet retailers across the country.

Who is eligible? Any retail store that utilizes Astro’s Loyalty program and carries human-grade Brilliant Salmon Oil is able to offer this program to their customers.

“Immediately following our successful launch of Brilliant Salmon Oil across North America this summer, our partnership with Astro will be very advantageous as we build brand loyalty and help continue to support our independent pet retailer partners,” states Rob Johnson, Hofseth BioCare’s VP of sales North America. “With the help of Astro, we are thrilled to unveil this loyalty program and offer Brilliant’s end consumer (pet-parents) incredible value.

“At Astro Loyalty, we are committed to empowering independent pet retailers, by aligning program with top quality, well-respected brands and Brilliant Salmon Oil is no exception to that rule” states Brad Moseley, VP of Astro Loyalty. “Astro’s side of the pet industry is built on relationships and loyalty, and are thrilled that our partnership with Brilliant will be nothing less.”

Key Benefits of Brilliant Salmon Oil:

  • 1 Ingredient: 100% Fresh Norwegian Salmon Oil
  • Human Grade
  • All Natural
  • No additives
  • No GMOs
  • No antibiotics
  • Transparent and UV-Protected Bottle (10 oz. size and 34 oz size)
  • Contributes to shiny coat, soft paws and enhanced appetite
  • Helps prevent cardiovascular diseases
  • Eye-catching POP/Merchandising displays are available
  • The easy to use drip-free pump doses the perfect amount every time

Created to promote pet health from the inside-out and sourced from fresh Norwegian Atlantic salmon, Brilliant Salmon Oil is the perfect fit for retailers and their customers seeking transparency of sourcing and a single (1) ingredient solution for dogs and cats.

With eye-catching packaging, great margins (starting at 59%), merchandising/POP solutions to drive sales, and 2 sizes of convenient, see-through UV-protected bottles (10 oz. and 34 oz.), Brilliant Salmon Oil is heart-healthy and human grade pet oil that promotes a shiny coat, softer paws, increased energy, and enhanced appetite.



NASC Media Spotlight

At first it was just an idea: Animal supplements needed the same quality control that human-grade supplements receive. But that was enough to start a movement and an organization —the National Animal Supplement Council — that would be dedicated to establishing a comprehensive path forward for the animal supplements industry. In this Media Spotlight interview, NASC’s president, Bill Bookout, talks to PETS+ interviewer Chloe DiVita about the industry today: Where it’s headed, what’s the latest focus and why it’s vital to gain the involvement of independent pet product retailers.

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