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Brilliant Salmon Oil Partners With Natural Pet Direct

Natural Pet Direct will distribute the growing line of the company’s Norwegian salmon oil.




(PRESS RELEASE) CHICAGO, IL — Brilliant Salmon Oil by Hofseth BioCare, the freshest and only human-grade, single-ingredient salmon oil available in the pet market, announces a new distribution partnership with Natural Pet Direct.

Based in the state of New York, Natural Pet Direct will distribute the growing line of the company’s pure, unrefined and gently liberated 100% Norwegian salmon oil to serve pet specialty retailers throughout New York.

Hofseth BioCare’s Vice-President of Sales North America Rob Johnson states, “We are thrilled to be partnering with Natural Pet Direct as this Metro New York City region is a very important area to support our expansion serving pet specialty retailers across North America and further accelerates our growth strategy of Brilliant Salmon Oil.” Johnson continues, “With a strong partner like Natural Pet Direct and their commitment to bring independent retailers a premium selection of natural solutions that promote pet health, our award-winning product line can now be available to even more consumers (pet-parents) looking for highly-effective, human grade solutions that support optimal pet health.”

Robert Tucker, owner of Natural Pet Direct shared, “Natural Pet Direct is excited to support our collaborative partnership with Brilliant Salmon Oil. At Natural Pet Direct, we are committed and take great pride in hand picking all products because of their innovation and uniqueness in the pet industry, and this partnership is no exception.”



NASC Media Spotlight

At first it was just an idea: Animal supplements needed the same quality control that human-grade supplements receive. But that was enough to start a movement and an organization —the National Animal Supplement Council — that would be dedicated to establishing a comprehensive path forward for the animal supplements industry. In this Media Spotlight interview, NASC’s president, Bill Bookout, talks to PETS+ interviewer Chloe DiVita about the industry today: Where it’s headed, what’s the latest focus and why it’s vital to gain the involvement of independent pet product retailers.

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