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Building Long-Term Relationships

Stay connected to your pet parents for life with SMS.




NEW PET OWNERS can struggle to find reliable and timely information to care for their pets once they leave your store. This is why disseminating information specific to their needs after the sale can make all the difference. SMS (the technical term for text messaging) marketing can help to ensure a successful experience and create a customer for life. Join Blustream CEO Ken Rapp and Blue Shark Trading Company founder Bobby Blood for this hour-long webinar on the importance of post-purchase engagement. In this webinar, you’ll learn: why expert post-sale advice is especially needed for new pet owners (and especially true for fish and reptile customers); how Blustream can help you to create a dialog with customers by providing information specific to their needs; how Bobby Blood of Blue Shark Journey engages his customers beyond their initial purchase — and how it’s enhanced his business; and why nurturing an after-sale connection can provide early success and support that generates future sales.

The SmartWork Media Content Studio helps pet industry businesses create targeted, entertaining content that captures attention, reinforces your brand and builds your business — one well-told story at a time. Find out more about our services here.



P.L.A.Y. Media Spotlight

At P.L.A.Y. — Pet Lifestyle & You — toy design is definitely a team effort! Watch PETS+ interviewer Chloe DiVita and P.L.A.Y.’s Director of Sales Lisa Hisamune as they talk about the toy design process, the fine-tuning that makes each toy so special and why every P.L.A.Y. collection is made with independent retailers top of mind.

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