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Editor's Note

Business-Building Advice on the Go

Read PETS+ in print or online, watch PETS+ Live! webinars, and now, listen to a new monthly podcast.

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WE AT PETS+ ARE always looking for new ways to deliver business-building advice. We have, of course, the print magazine you’re holding in your hands. Our e-bulletins, packed with industry news, arrive in your inbox six days a week.

Our website is being constantly updated with online extras that won’t fit into the magazine. Our Facebook community lets you carry on the conversation with your peers. And twice a month, Pet Boss Nation’s Candace D’Agnolo brings you interviews and instruction in our PETS+ Live! webinars.

Beginning this month, we’re expanding our lineup with the “Beyond the Pages” podcast, hosted by Keith Miller.

As you may know, Keith and his wife, Patrycia, own Bubbly Paws, a chain of self-service dog washes in Minnesota’s Twin Cities. The St. Louis Park location was featured as a Cool Store in these pages in February 2018. What you may not know about Keith is he has a background as a radio producer and does monthly TV spots on his local NBC affiliate.

In “Beyond the Pages,” Keith combines all his skills to bring you in-depth conversations with experts in a variety of fields that we’re sure you’re going to find extremely useful and an entertaining way to spend a half hour or so.

Two episodes — one on building a killer website and one on getting the most out of social media — are already available here: petsplusmag.com/education/podcasts.

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Look out for future episodes on such topics as how to hire and maintain millennial employees, what type of insurance policies your business should have, choosing the right POS software — even what’s hot at SuperZoo — when they are released on the first Friday of the month. And stay tuned for info on how to subscribe on your favorite podcast service.

And remember, no matter in what form you consume advice from PETS+, we want to hear what you think.

Best wishes for your business,

ralf signature

Ralf Kircher
Editor-in-Chief, Pets+
ralf@petsplusmag.com

Five Great Tips From This Issue That You Can Do Today

  1. Think back to your most successful promotion over the past couple of years. Got it? OK, now repeat it. (Manager’s To-Do List, page 12)
  2. Think of the top 10 reasons people call you and then put the info on an FAQ page on your website. (Manager’s To-Do List, page 12)
  3. Offer behavior consults to properly place pups into your longer-term training programs. (Hot Sellers, page 16)
  4. Need Instagram inspiration? Post local places folks can take their pets. (Columns, page 40)
  5. Assign job candidates the task of creating a short video of themselves explaining what they have to offer. (Columns, page 41)

Ralf Kircher is former Editor-in-Chief of PETS+. He has worked with SmartWork Media since 2006, and is the busy father of a son and three Jack Russells.

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