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CBD Hemp Oils Are Hot Sellers for Many Pet Stores

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Want to learn more intriguing facts about your peers? Take our Brain Squad survey.

If you’d taken the Pets+ monthly Brain Squad survey and viewed the results — as only Brain Squad members can — you would have learned that nearly 10 percent of those who responded list CBD hemp oils as one of their hottest sellers. Want to find out more intriguing facts about your peers, take our Brain Squad survey for newbies, which automatically signs you up for Brain Squad membership at: http://ppmag.us/newbiesurvey.

Carmen Alcalde of bad dog frida in Madison, WI, says sales of these products have been way up for her business.

“It’s not been our best-selling product, but for a new product it has done very well – CBD,” she says. “We carry Treatibles – oil and treats. Many customers have purchased it without any discussion, which was surprising to us. Sometimes they’ve picked it up because they’ve heard of the benefits of CBD oil for either anxiety or pain. In some cases they were already getting it (usually a different vendor) when visiting another state (often Colorado). We chose Treatibles after a lot of research; glad we did. They hold a weekly webinar for stores to tune in to.”

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Pet Sustainability Coalition

Pet Sustainability Coalition Presents: Critical Sustainability Strategies for Retailers

This webinar, held on November 7, 2019, is the second in a series from PSC discussing how retailers can establish sustainable practices in their business. Moderated by PSC’s Andrea Czobor, the webinar unveils data behind the increasing consumer demand for sustainable products, what retailers have to gain from connecting with these purpose driven consumers, and a new PSC program that makes finding these products easier for retailers.

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Set Yourself Up for Success with the Right Grooming Policies and Procedures

First, set customer policies and procedures.

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KEEPING CURRENT CUSTOMERS and gaining new customers can be a challenge for any business, especially with a service like pet grooming. Having set customer policies and procedures is the first step to success. There are several key areas that you will want to include in your policies and procedures, and this guide will help you develop your own to be successful.

General Information

This section should cover general details about your business, such as hours of operation, how to book appointments, no-show or late-arrival policies, types of payments you honor and even where the owner can walk their dog prior to appointment time. It can also cover frequently asked questions like: Do you offer online scheduling? Do you allow text or Facebook messages for booking? and What is your cancellation policy? Have each client read, sign and date your forms and provide each with a signed copy for their records. Since you and the client will be keeping a copy of this document, I find it to be a great place to record the client’s personal information. In addition to their name, address and phone number, it is very important to get an emergency contact phone number. I have had several instances where the pet parent did not pick up the pet on time, and after repeated attempts to contact, it was shop closing time. Having the emergency contact pick up the dog worked in several of those instances.

Grooming Procedures and Release Forms

This section should focus on the actual grooming of the pet. Many customers don’t understand the grooming process, so outline your grooming routine for them to better understand. If you require a senior pet release, matted pet release or flea/tick treatment form this is where you can list details about those releases. Mention the type of service you provide. For example, if you offer one-on-one appointments or drop-off windows with release-time windows, it is important to have detailed instructions in this area so there is never confusion on the pickup time and process. One great idea is to have the client bring in pictures of their pet in the trim they like, or pictures from online sources. I would attach these pictures to their agreement and use them as a reference point to start creating the trim they like. Over time, I would add photos of the dog in the trim I did.

Prices and Quotes

I always receive inquiries for the cost of my services, so it is important to include a section of your policies dedicated to pricing. It is better for you not to include exact pricing and instead include a starting price for each service a customer can expect to pay. Leaving this window open allows for cost adjustments if there is added time and work that needs to be reflected in the cost. Additionally, it is beneficial to explain in your policy that the base price is dependent upon correct size according to breed standard, coat condition, if groomed on a regular schedule and grooming temperament.

While there are many other items you can include in your policies and procedures, you can use this guide to get started and tailor to your specific business needs. Being transparent from the get-go sets the tone about how you do business and ensures your customers are on the same page. Always keep your policies and procedures on your website and social media sites. My last piece of advice is to conduct a yearly review of your policies and procedures and adjust if anything has changed.

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Make Sure to Ask This to Your Customers

and get them talking!

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What can i do to make your shopping experience easier?

Why use it? It’s a great way to get your customer talking and to ensure you’re helping that customer in the way he or she wants to be helped. — Stephenie Bjorkman; Sami Fine Jewelry, Fountain Hills, AZ

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Brainstorms

Ich Bin Available

This is rare for most business owners.

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RALPH ANDERL, THE founder of high-end eyeglass brand IC! Berlin, stamps his cellphone number on the inside of every frame his company makes to allow any customer to get in direct contact over an issue with their glasses. Every business owner claims to stand by their products, but it’s rare for one to make him or herself so available. True, a customer may not want your phone number on their dog’s collar, but could you do something similar — put your mobile number on all receipts or anywhere else to allow the customer to get in touch immediately?

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