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CBD Pen, Halloween Treats and 15 More New Pet Products for Your Store

Bring in something new with this guide to new and notable products.





Summer Fashions

Encourage sales of seasonal neckwear with new styles from HUXLEY & KENT. Bow-ties and pinwheels in Lavender Lemon Check, Cocktail Party, Cinco Fiesta, Happy Barkday, Octopus Garden, American Tie Dye (shown here), Firecrackers and Tan Leopard. They easily attach to the dog or cat’s collar with a velcro strip.

$5.99 and up


And Now Cat

PORTLAND PET FOOD brings its human-grade, made and sourced in the U.S. standards to the cat food category with homestyle meals Boots’ Salmon N’ Pumpkin and Luke’s Chicken N’ Pumpkin. Designed to be fed as a rotational meal or topper, the whole-food, limited ingredients suit cats with digestive issues and food sensitivities, and are free from supplements and additives. 2.6-ounce pouches.,



Sustainability & Safety

CHEWS HAPPINESS introduces its new line of all-natural, sustainably sourced, long-lasting chews: DigestaBone. Designed to not fragment into shards and to disintegrate upon swallowing, the handcrafted yak-cheese chews come infused with flavorful and functional ingredients. Pumpkin & Chicken provides digestive and joint support, as does Pumpkin & Whitefish with additional skin and coat support. In Petite (two chews for smaller dogs) and Grande (one chew for larger dogs) sizes. The plant-based packaging contains no plastic, making it even more attractive to your sustainably minded customers.,



gel pen

On-the-Go CBD

For our Feb-Mar Retailer Wishlist column, several retailers told us they wanted more transdermal CBD options. ROVER’S WELLNESS delivers exactly that with its new Transdermal Gel Pen filled with broad-spectrum hemp oil rich in naturally occurring CBD and all other beneficial cannabinoids and terpenes. It proves perfect for travel as well as at-home use, and the pen releases the gel quietly so as not to startle pets during application to ears. 150 mg CBD.,



The Greatest

Among the many new toys TALL TAILS introduced at Global Pet Expo were the G.O.A.T. (Greatest Of All Toys) Balls. Made from natural rubber, they feature an active bounce and a sport-grip texture, plus they float! Available in three high-visibility colors, the balls come in three sizes to allow dogs of all ages, sizes and chew strengths to enjoy tough, rugged play.



Squeezie Treat

AGAINST THE GRAIN combines creamy goodness with catnip in its new LicKitty Mousse. Available in a package of four convenient 0.5-ounce squeeze pouches, it can be fed on a finger for bonding moments, on top of food to boost flavor and add moisture, or on a lick mat for enrichment and stress relief.


pet treats

Happy Holidays

WEST PAW expands its holiday collection this year with the Toppl Zogoflex treat toy in Ruby Red and Candy Cane, Merry Moose plush toy in Buffalo Check, Heyday Bed in Silver with a snowflake texture, and Big Sky Blanket in Crimson Red. As always, West Paw products are handcrafted in Bozeman, MT, and backed by the company’s Love It Guarantee. Available for pre-order in July.,


hydrosol drops

Liquid Silver

Silver has been used by humans for thousands of years to treat a variety of health conditions. SOVEREIGN SILVER brings the benefits to dogs and cats with its PETS Bio-Active Silver Hydrosol. Used daily, it provides immune support and seasonal allergy relief, making it an option for customers who want to naturally combat high pollen counts this time of year. The liquid supplement comes in 16-ounce twist-top, 4-ounce dropper-top and 2-ounce spray bottles, has no odor and tastes like water. Tested by third-party laboratories for the absence of aflatoxins, fumonisin and vomitoxins, it carries the NASC Quality Seal.,



Eyes & Ears

Gail Beregovich launched JAX & CALI to keep her two piebald Mini-Dachshunds clean using only all-natural, non-toxic ingredients. New to the line are Tear Stain Wipes, pre-moistened finger mitts that naturally oxidize iron compounds associated with porphyrin to reduce and remove rust-colored stains. And All-in-One Ear Swabs, pre-moistened ear swabs that cleanse, loosen and remove ear wax with a blend of natural enzymes formulated to control and eliminate microbes causing infection, bacteria, fungi and yeast. Both products are made in the U.S., (305) 301-9074

$13.95 (wipes)/$14.95 (swabs)

food topper

Top It Off

SCOUT & ZOE’S put three of its popular food toppers into the new Protein Shakedown combo pack. The trio contains 4-ounce shakers of the beef, beef liver and chicken varieties for dogs and cats, with all of the proteins slow roasted to preserve taste and nutrients. The variety proves perfect for customers who like to alternate proteins. Sourced and made in the U.S.


cat food in can

For Growing Kittens

STELLA & CHEWY’S introduces new foods for kittens. Purrfect Pate Kitten Chicken & Salmon Recipe entices picky eaters with a tender, meaty and moist paté in a light broth, with optimal fat and protein to help kittens grow. 2.8- and 5.2-ounce cans. Raw Coated Kitten Kibble, Cage-Free Chicken Recipe delivers high protein in a grain-free kibble coated with irresistible freeze-dried raw, providing optimal protein, fat and calories specific for kittens, plus omega fatty acids for skin and coat health. 2.5- and 5-pound bags. Both the pate and kibble provide DHA to support brain and eye development.,

$13.99/$19.99 (kibble); $1.49/$2.29 (pate)


treatment balm

Fair Trade

Sustainably minded customers will appreciate that EARTHBATH uses Nilotica shea butter in its new Treatment Balm. Native to East Africa and believed to contain higher therapeutic and conditioning qualities than the more common shea butter from West Africa, it also is fair trade and sustainably sourced to improve the lives of the women who harvest the shea. The balm, which also contains aloe vera, helps soothe and nourish dry, itchy, cracked skin on dogs, puppies, cats and kittens older than 6 weeks. Just in time for summer paw relief. 2.2 ounces.


dog treats

Pre-Order for Halloween

Retailers and pet parents alike love the holiday LORD JAMESON Gingerbread Cane, and the company introduces for fall 2022 the Pumpkin Spice Pops complete with jack-o-lantern top. Each unit contains 14 organic treat balls in total, with 12 per retail-display box. Pre-orders for both run through June 1 for an August arrival.,


protein treats fro dogs

Beat the Heat

The Marcoot Jersey Creamery has found yet another use for the whey protein from its cheese for humans: turning it into a frozen treat for pups. DOG-O’s Ice Ice Doggy comes packed with protein in Blueberry, Mixed Berry and Peanut Butter & Banana flavors, in single cups and four-packs. Made on the family’s seventh-generation farm in Illinois.,


Tiki Cat pate

Now in Pate

For cats who prefer a smooth texture, TIKI CAT now offers its Luau balanced adult food in pate. Succulent chicken and seafood go into eight recipes: Tuna & Chicken, Tuna & Mackerel, Chicken & Egg, Seabass, Succulent Chicken, Tilapia, Wild Salmon, and Wild Salmon & Chicken. Available in 2.8- and 5.5-ounce cans, and a variety pack of 12 2.8-ounce cans., (800) 361-9079


flea and tick product

The Wonder of Plants

WONDERCIDE adds to its lineup of plant-based protection against pests with its new Flea & Tick Shampoo, Flea & Tick Collar and Flea & Tick Spot On products featuring natural cedarwood and peppermint oil. The breakaway, water-resistant dog and cat collars provide protection for up to four months from fleas and ticks and up to one month against mosquitoes. The shampoo for dogs and cats ages 4 months or older kills fleas and ticks by contact and repels them, does not contain sodium lauryl sulfate, and helps soothe itchy skin from bug bites. The monthly, water-resistant spot-on treatment comes in one size for cats and three for dogs; it also repels mosquitoes for up to 30 days.


beef burgers dog food

Good Grillin’

With BARKWORTHIES new Backyard Barkers Beef Burgers, customers can treat their pups during summer barbecues. The long-lasting, fully digestible chews are high in protein, made with real bully, and loaded with naturally occurring collagen to promote healthy joints, support healthy skin and coat, and boost digestive health. Six chews to a package.


pet chews

Keep Calm, Chew On

Calmzees Antlers bring additional health benefits to the WHIMZEES BY WELLNESS line. Not only does the unique shape occupy a pup’s mind and body for longer, while cleaning their teeth, reducing plaque and tartar, and freshening breath, the chews also come infused with chamomile extract for a calming effect. Another product to promote leading up to Memorial Day weekend. Available in three sizes., (800) 225-0904





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