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Celebrate Twofer Day, Set Up a Kissing Booth and Other Promotional Ideas for Your Pet Business in February and March

Use this idea-filled calendar to create buzz-worthy specials and events.






1 Mark National Pet Dental Health Month with a “Happy Smiles” social media contest. Not only can you remind customers of the importance of regular oral care for their dogs, cats and other pets, it’s the perfect date to highlight dental products that make pets happy, like chews and fillable toys. Start the contest with a pic of your own smiling pet, like this one of Wilson, shared by Sarah Stewart of Southern Barker in Lexington, KY.

On the 40th anniversary of the premiere of Late Night with David Letterman, there is only one apt way to celebrate: Ask your staff to come up with their Top 10 list of how they think everyone can have more fun at work. Good cheer is a usually a shortcut to success.

2 2/2/22 … That can only mean — TWOFER DAY! There won’t be another one for a hundred years, so get thinking: Two items for the price of one if they sign up for regular delivery? Double points in your loyalty program? 22% off if a client refers a friend? What will you do?

13 Help pets get game ready for Super Bowl LVI in Los Angeles. Our editorial intern suggested a “super” sale on your dog bowls. But we think you can do better.

14 Send a press release to local media outlets offering them a story with your top 10 gift ideas for beloved pets on Valentine’s Day. Be sure to include non-dog and non-cat items to stand out to assignment editors.



1 Why should Louisiana have all the fun? Whether you’re in North Dakota or New Mexico, don’t let the fact that it might be 3 degrees F. outside deter you from celebrating Mardi Gras with an in-store party or dog walk. Cook up some beans (pet and human versions), turn on some music and have yourself a parade.

14 Similar idea: It’s Pi Day, and why should humans have all the fun? Whip up a Pi Day menu, as the Happy Dog Barkery in Downers Grove, IL, has done in recent years, offering pet-safe pies for the delicious price of … $3.14.

17 Share your St. Patrick’s Day displays on social media, and have holiday-inspired cookies on hand for pets and people. Need merchandising ideas? Go to to see what other indies are doing.

20 Spring is in the air, and so should tennis balls be. Give your launchers hero treatment online. Take 10 percent off the price to welcome the arrival of warmer months.

23-25 If you’re at Global Pet Expo, be sure to swing by the PETS+ booth at #5809. And make time to attend “The PETS+ Cool Kids” education session, featuring winners from our 2021 America’s Coolest contest, at 3 p.m. Mar. 24. We’d love to see you!

27 There were some excellent cinematic features starring animals in 2021: “Flora & Ulysses,” “Stray” and “The Truffle Hunters” to name but a few. Invite your customers to vote for their choice of best supporting role by a pet. Humans will invariably take all the credit tonight, at the 74th Academy Awards.


Since launching in 2017, PETS+ has won 16 major international journalism awards for its publication and website. Contact PETS+ editors at [email protected].



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