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Challenge Raises $1.5M for U.S. Shelters

It involved 644 animal welfare organizations and thousands of donations from animal-loving people across the country.

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(PRESS RELEASE) Michelson Found Animals, a nonprofit committed to saving pets and enriching lives, and NBCUniversal Owned Television Stations (NBC and Telemundo stations) announced that $1.56 million was raised in the inaugural Fund the Shelters Challenge on Crowdrise by GoFundMe, the world’s largest social fundraising platform dedicated to charitable fundraising. The monthlong online competition involved 644 animal welfare organizations and thousands of donations from animal-loving people across the country.

“We’re humbled and inspired by the amazing passion and hard work shown by the organizations involved in Fund The Shelters, along with all the generous, caring people who donated,” said Gary Michelson, founder of Michelson Found Animals Foundation. “We, along with our partners, NBC and Telemundo stations, are committed to helping pets find forever homes and are thrilled to be able to support the incredible work of the wide range of organizations involved in this challenge, all working toward a shared goal.”

“Thanks to the generosity of thousands of individuals and the incredible support of Michelson Found Animals Foundation, animal shelters and rescues are receiving the resources they need to continue their lifesaving programs to rescue and care for pets who are looking for their forever homes. We are thrilled with our first ever Fund The Shelters Challenge and consider it a great success,” added Valari Staab, president, NBCUniversal Owned Television Stations.

Through the competition, which was based on the Michelson Found Animals Saving Pets Challenge fundraising model and precedes the return of NBC and Telemundo stations’ fifth annual Clear The Shelters nationwide pet adoption campaign in August. For the Fund the Shelters Challenge, nonprofits raised money for their own organizations, and competed for grants and bonus prizes on Crowdrise by GoFundMe from Michelson Found Animals, with all the money raised going toward life-saving programs for shelter pets. The grand prize winners, which all received cash prize donations are:

  • 1st-The Stray Cat Alliance, which raised $266K
  • 2nd-Friends to the Forlorn Pitbull Rescue, which raised $221K
  • 3rd-Rescued Pets Movement, which raised $146K
  • 4th-Fort Collins Cat Rescue & Spay/Neuter Clinic, which raised $137K
  • 5th-New York Bully Crew, which raised $68K
  • 6th-PET Rescue (Maine Coon Adoptions), which raised $55K

“We are so excited to have won the challenge. We were able to raise $266,000 in addition to the prize money from Michelson Found Animals,” said Christi Metropole, founder and executive director of Stray Cat Alliance. “This will allow us to save the lives of more than 1,000 kittens, which will have a huge impact in our community this kitten season. Thank you to all the donors and everyone on social media who made this possible.”

Over five seasons of Saving Pets Challenge along with this inaugural Fund The Shelters Challenge, over $8 million has been raised plus $1 million given by Michelson Found Animals in grants, all going to help shelter pets.

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Fund the Shelters helped organizations prepare for NBC and Telemundo stations’ 2019 Clear The Shelters pet adoption campaign by raising funds to not only support their programs, but also offset reduced or waived adoption fees during Clear The Shelters Day 2019, Aug. 17. Since 2015, more than a quarter-million pets of all types have been adopted through the campaign. For more information about Clear The Shelters, please visit cleartheshelters.com.

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PETS+ Wellness Summit

Let the PETS+ Wellness Summit Boost Your Wellness Business

This October, PETS+ is hosting its first-ever education and buying summit, with a laser focus on one of the most exciting, fastest-growing areas of the pet business — wellness. The PETS+ Wellness Summit will be held Oct. 1-2 in Rosemont, IL, just outside Chicago and minutes away from O'Hare International Airport. Watch the video to see how you'll boost your wellness business at the event.

FREE REGISTRATION! Sign up for the Summit today at petsplusmag.com/register

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PETS+ Wellness Summit Press Releases

PETS+ Wellness Summit Adjusts Dates, Location

Attendees requested a two-day conference, plus a more pet-friendly venue.

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The upcoming PETS+ Wellness Summit has adjusted its dates and location after considering feedback from registrants and exhibitors.

The Summit will now take place Oct. 1-2 at the Loews Chicago O’Hare Hotel in Rosemont, IL, less than five minutes away from Chicago’s O’Hare International Airport.

The original schedule had the event starting one day earlier at the Renaissance Schaumburg Convention Center Hotel in Schaumburg, IL.

The streamlined schedule better allows attendees to mix education with wholesale shopping for products, while reducing the amount of time they need to spend away from their businesses.

Meanwhile, the new venue allows easier access for visitors flying in for the Summit (including free shuttle buses from the airport), and is noted to be friendlier to those traveling with pets.

In a message explaining the changes, PETS+ Editor-in-Chief Ralf Kircher wrote, “We’re thrilled that [PETS+ readers] are as excited about the Summit as we are, and we’re glad that, among other constructive comments, it was suggested our original schedule might be too long to be away from your business. As a result of the feedback, we have tweaked the event in ways we believe will make it even more useful to you.”

What has not changed is the value of the education sessions, covering CBD, raw food, raw alternatives, supplements, healthy play, aging and partnering with local vets.

Learn more details about the PETS+ Wellness Summit and register at petsplusmag.com/summit.

Or check out our education schedule and speaker list.

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Press Releases

Oxyfresh Launching Pet Dental Kit

They will be at booth 3208.

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(PRESS RELEASE) Oxyfresh, a provider of safe, environmentally-friendly products for people and pets, is launching a Pet Dental Kit at SuperZoo. Stop by booth 3208 to learn how this kit will give pet parents all the tools they need to keep their pets’ mouths in tip-top shape; as well as check out their full line of premium pet dental health and grooming products created to help keep pets happy and healthy.

The Pet Dental Kit will include an: Unflavored Pet Toothpaste, Pet Fingerbrush, and Pet Dental Spray. Their fast-acting Pet Dental Spray and Pet Dental Gel Toothpaste is formulated to deliver cleaner teeth, remove plaque, condition and deodorize the gums, and provide the freshest pet breath possible.

“Supporting overall pet dental health can add years to a pet’s life. That’s why at Oxyfresh, we take dental care seriously,” expresses Tom Lunneborg, vice president of product development, “Our innovative Pet Dental Kit is an instant fresh breath, ultra-versatile, must-have dental health product for all pet parents. We are very excited to add this item to our product line and can’t wait to officially launch it at the highly anticipated SuperZoo tradeshow!”

Oxyfresh’s patented blend of Oxygene and aloe safely eliminates bacteria that cause bad pet breath while also removing plaque buildup and protecting sensitive pet gums. Unlike other brands, Oxyfresh’s Pet Dental Kit is completely tasteless and odorless so even the pickiest dogs and cats will love it. All of their innovative formulas are completely safe for both cats and dogs and are 100 percent non-toxic.

Oxyfresh’s mission is to create products that matter. They are passionate about ingredients and developing products that don’t need to cut corners. Products that help people and their pets live longer, happier lives with healthy smiles. Made in the USA, their broad portfolio of innovative products are alcohol-free, dye-free, gentle and effective and have been dentist and veterinarian recommended for 35 years and counting. oxyfresh.com

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Press Releases

Eddie Bauer PET – Adventure Returns at SuperZoo

Visit PetRageous Designs at booth 3859.

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(PRESS RELEASE) The Eddie Bauer PET collection by PetRageous Designs is set and ready for adventures. The fall 2019 assortment will be available to ship in September and will be on display for Super Zoo attendees to explore. Visit PetRageous Designs at booth 3859 for a tour of this year’s new arrivals. This brand-new collection was developed off the success of the inaugural 2018 season.

Come experience the new styles of Eddie Bauer PET including innovative performance jackets, parkas and reversible vests. Discover an unmatched blend of function and fashion with new materials, novel designs and splashes of color. Explore our new sweater styles that offer a variety of knits across an array of color options. PetRageous Design’s eye for design and unmatched ability to combine function with the pet space has delivered another great collection of Eddie Bauer PET dog apparel.

This season, Eddie Bauer PET toys and travel accessories has been added to accompany dogs on their family journeys. The plush toy collection is a rustic assortment of squeak and crinkle toys for dogs to enjoy on the trail, at the campsite or when they arrive home from a day at play. Also new are versatile travel beds designed to quickly roll up for use in multiple locations. They are water resistant, machine washable and are affixed with a sturdy handle.

“Last year we had a marvelous launch of this collection that proved to satisfy the action-focused functional needs that healthy living and outdoor exploration demands of both pets and pet owners,” said Gretchen George, president of PetRageous Designs. “In collaboration with Eddie Bauer, we have further developed these offerings that will enhance experiences while pets and their owners are living their adventures.”

PetRageous Designs has enjoyed working with Eddie Bauer and their trusted, iconic brand. With nearly a century of outfitting people with outdoor apparel and gear, Eddie Bauer has brought to the pet clothing/accessory space an enormous following of outdoor enthusiasts who are also passionate pet owners.

petrageousdesigns.com

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