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Charlee Bear Debuts Package Redesigns

New look unveiled to help the brand establish standout presence on shelves.




(PRESS RELEASE) FRANCIS, WI – Gott Pet Products, a family-owned company that has been providing healthy, natural rewards and training treats for over 25 years, introduces new packaging for both its Charlee Bear Original Recipe and Grain Free Bear Crunch dog treat lines.

An update from the previous packaging, Charlee Bear’s new look embraces vibrant colors and whimsical fonts, along with their tagline, “Beary tasty treats!”. Other key product information, like “Made in the USA”, “Less than 3 calories per treat” and the treat flavors are also clearly noted on the front of the packaging, which features a window that allows consumers to see the actual treats inside.

“We conducted several consumer focus groups to gauge potential purchase interest and help us optimize our packaging in a way that would allow us to better reach a female, dog-loving audience,” says Patrick McGarry, general manager of Gott Pet Products, parent company of the brand. “The new designs are intended to standout on shelves and attract a new generation of pet parents, while still appealing to our current and loyal customers. We’re excited to debut this new cohesive look that really ties our two lines together.”

Charlee Bear treats are precisely what pet parents are looking for – a family of great-tasting snacks that pet parents can feel good about feeding their dogs. Charlee Bear Original Recipe and Grain Free Crunch are natural, low-calorie snacks that are just the right size for treating or training. These treats are Pocket Perfect, which means they can be kept in a pet owner’s pocket without crumbling, leaving smells or staining. Made in the USA and prepared without artificial preservatives flavors or colors, these tasty treats come in a range of savory flavors and have a unique crunch dogs can’t resist.

To learn more about the full line of Charlee Bear products, please visit




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