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Check Out 9 New Releases, Just in Time for SuperZoo

From cakes to dental care, take a look at these products.

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Beauty in the Bakery

2018 America’s Coolest Stores winner BOW WOW BEAUTY SHOPPE has taken its bakery items wholesale. Leel Michelle’s beautiful cakes, pastries and dog candy all feature her signature drips and sprinkles, and come in equally eye-catching packaging.

bowwowbeautyshoppe.com

$21-$50

Light Up Their Lives

The Combo Dome Lamp Fixture, a new addition to ZOO MED’s Creatures line, features an 80-watt capacity and two 3.5-inch domes. When paired with the Creatures LED Blacklight, it provides interesting illumination of pet scorpions. With the Nano Basking Spot Lamp, it appropriately heats desert and tropical species. Ideal for small geckos, hatchling reptiles, amphibians, tarantulas, insects and other invertebrates.

zoomed.com

Price on Request

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An Alternative to Brushing

Created by microbiologist and immunologist Emily Stein, TEEF! prebiotic dental powder turns drinking water into a molecular toothbrush. The patented plant-derived formula, Protektin, uses nutrients that empower good bacteria while starving those that cause disease, preventing plaque buildup and strengthening and whitening teeth. From PRIMAL HEALTH, it works below the gum line and has no flavor, odor, gluten, chemicals or grain.

teefhealth.com

$28

Here, Fishy Fishy

For tropical fish who prefer their food live, HIKARI introduces Vibra-Bites. The design of these flavorful pellets resembles bloodworms slowly and randomly gliding through water. Unlike live worms, though, the food provides a rich array of nutrients without risk of parasites or bacteria. Vibra-Bites are also packed with color-enhancing ingredients that help fish glow with vibrant, visually stunning hues. Available in 1.23-ounce, 2.57-ounce and 9.8-ounce pouches.

hikariusa.com

$5.99-$24.99

Safety First

EZYDOG has given its Dog Flotation Device a new look. Available in yellow and red, it also now comes in five sizes to keep a wider range of pups safe in the water. The life vest features the same trusted design, providing a secure and comfortable fit that allows for natural swim patterns. A grab handle helps pet parents easily help their dog in and out of the water. Waterproof reflective piping increases visibility at night.

ezydog.com

$42-$65

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For Adventure Kitties & More

YOUR CAT BACKPACK introduces The Jackson Galaxy Convertible Cat Backpack Carrier. Designed with the cat behaviorist, best-selling author and host of Animal Planet’s “My Cat From Hell,” it allows for easier travel with feline friends. Backpack mode lets adventure kitties sit back and enjoy the ride, popping their head out to enjoy the scenery. Carrier mode with the detachable shoulder strap works best for trips to the vet or groomer. Either way, it holds up to 25 pounds of cat.

yourcatbackpack.com

$139.99

Chill, Pets

Not only do Maxin’ Relaxin’ Rover and Calm Down Kitty contain hemp and L-tryptophan for emotional balance, they also support healthy digestion and immune function with a prebiotic and probiotic. The combination proves synergistic as pets under stress also may have weakened immune and digestive systems. Made by FIDOBIOTICS in the USA, the Pot Roast flavor comes in 90-mg, 150-mg and 300-mg phytocannabinoid-rich hemp per bottle, covering small to large dogs. Chicken Pot Pie flavor for cats comes in a 90-mg PCR hemp per bottle. Both formulas contain only human-grade, non-GMO and gluten-free ingredients. Each bottle contains approximately 30 servings.

fidobiotics.com

$24.99-$69.99

Help for the Itchies

When dogs get an itch, they scratch and chew and bite. EARTHBATH No Chew Spray helps to deter such behaviors, which only create or worsen sores and hot spots. Made with natural ingredients developed and blended in the USA, the spray contains hydrolyzed pea protein, hydrolyzed vegetable protein, meadowfoam seed oil, botanical fragrance of apple and special bittering agents. It does not contain alcohol, parabens, synthetic dyes, sulfates or phthalates. Safe for use on dogs and puppies over six weeks of age. Available in an 8-ounce bottle.

earthbath.com

$13.49

Since launching in 2017, PETS+ has won 14 major international journalism awards for its publication and website. Contact PETS+'s editors at editor@petsplusmag.com.

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PETS+ Wellness Summit

Let the PETS+ Wellness Summit Boost Your Wellness Business

This October, PETS+ is hosting its first-ever education and buying summit, with a laser focus on one of the most exciting, fastest-growing areas of the pet business — wellness. The PETS+ Wellness Summit will be held Oct. 1-2 in Rosemont, IL, just outside Chicago and minutes away from O'Hare International Airport. Watch the video to see how you'll boost your wellness business at the event.

FREE REGISTRATION! Sign up for the Summit today at petsplusmag.com/register

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Hot Sellers

Hot Sellers for June

Puppy ice cream is something!

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Puppy Scoops ice cream by Puppy Cake. We had two ice cream socials at each location with over 100 dogs each! We added an ice cream pawlor to our lobby, which has been a huge hit. And we offer ice cream treats as an upsell to our daycare and boarding guests. Maple Bacon is the favorite. — Krista Lofquist, Wagging Tails, Wolcott, CT

Products

  • Open Farm grain-free food. They are a fantastic company that I trust wholeheartedly. — Dylan Giampaolo, Woof Woof Pet Boutique & Biscuit Bar, New Bedford, MA
  • The Bear and The Rat frozen yogurts. These frozen treats come in single-serve cups, perfect for a summer snack. And the new goat’s milk formulas provide healthy probiotics. — Mark Vitt, Mutts & Co., Delaware, OH
  • We did a monthlong promotion with Cloud Star biscuits that went well. — Keefer Dickerson, Nashville Pet Products, Nashville, TN
  • Wondercide natural flea and tick products. — Doug Gronowski, Natural Pet Food Center, Orland Park, IL
  • Whimzees potato-based dental chews (rawhide alternative) are our bestsellers! We position them in a large bulk bin stand provided by the company, right next to our checkout — the ease of access does all the work. — Charlsye Lewis, Metro Animals, Fort Worth, TX
  • Our new Earth Animal Zen Pen did great, but our Pet Releaf oil and treats were definitely the bestsellers. — Tammy Vasquez, Bark Life, Seminole, FL
  • Health Extension food and treats. — Brett Foreman, euPAWria Holistic Pet Center, Owego, NY
  • Super Snouts CBD products. The $9.99 try me size (especially the Chill+Out version) has been blowing off our shelves. All we did was make a simple Facebook post about the product. — Sue Hepner, Cool Dog Gear, Roslyn, PA
  • Fluff & Tuff dog toys … especially Manny Lobster! — Kimberly Barnes, New England Dog Biscuit, Salem, MA
  • For June it was the new formula from Fromm Highlander Beef because they had a coupon for a free bag. I posted on Facebook and Instagram a picture of the free bag with purchase. We gave away over 125 bags, keeping in mind that it means we sold over 125 12- or 15-pound bags of Fromm. I love when Fromm does deals. It makes it easier for me to bring in people. Everyone should work with the manufacturers or distributors to get deals. — Paula Gorman, Pet Supplies ‘N’ More, Muskego, WI
  • Stella & Chewy’s Raw Coated Biscuits. We had a manufacturer-supported promotion of buy two for $10. — Jack Carey, Food for Pets, Manchester, NH

Services

  • We recently introduced a “scent of the month” shampoo and cologne upgrade (with the help of TropiClean) for our grooming clients. It’s also available in our popular Pupgrade that offers different al a carte services depending on the season and comes with a gourmet iced treat for the dog to take home after a day at the spa. It’s an easy upsell that makes us extra money with little cost to us. — Sarah Cordes, Knotty Dogs, Chelsea, AL
  • We saw a lot of doggie-smelling dogs, and it was easy to upsell our clients on our AromaCare Deodorizing Shampoo from Professional Pet Products! Smells fresh, and really knocks that odor out of their fur! — Marcia Cram, Just Fur Pets, Springfield, VA
  • Deshedding with Isle of Dogs Coco Clean shampoo. — Amanda Bowman, Fairy Tails Mobile Grooming, Cherry Hill, NJ

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. pet business serving the public, you’re invited to join the PETS+ Brain Squad. Take one five-minute quiz a month, and you’ll get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the pet industry. Sign up here.

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Products

 5 Products to Help You Do Business Better

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#Twinning

Dog moms will love the t-Winning set from BRKLZ. It features a trendy, gold-filled necklace with letter and Swarovski crystal charms for them, plus a clip with matching letter and crystal charms for their pups. Both accessories are plated in 24K gold, and are available in a variety of crystal colors and letter sizes. Feature happy customers on social media with #twinning!

$69

brklz.com

Accidents Happen

Because sometimes kenneled dogs need to go before they get outside, TALL TAILS offers the Waterproof Pet Pad. The highly absorbent pad comes in sizes small, large and extra-large, with respective 1-, 1.5- and 2-cup capacities. Machine washable, it also saves on the cost and environmental impact of disposable pet pads.

$10.99-$19.99

talltailsdog.com

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Pet Pro Uniforms

Those in a variety of pet care roles will appreciate Barco One and Barco One Wellness scrubs. From BARCO UNIFORMS, both lines feature moisture-wicking, temperature-regulating stretch fabric with antistatic properties that allow animal hair to release quickly. Barco One incorporates recycled plastic bottles, and Barco Wellness features bio-minerals.

$61-$68 scrub sets ; $39-$43 jackets

barcouniforms.com

It’s Prep Time

Get ready for any icy weather this fall and winter. BRANCH CREEK’s Entry Fast-Acting Liquid Ice Melt does not contain chloride — which proves harmful to pets, plants and hard surfaces — and does not leave residue. It works within 30 seconds and prevents refreeze. In bundles of half-gallon with 1-gallon sprayer and 1 gallon with 2-gallon sprayer.

$44.95, $69.65

chloridefree.com

W-Fi Welcome

Barker’s Lane grooming salon owner Julianna Reese shares her wi-fi with customers while they wait, using this adorable and easily updatable password sign from BETTER HOMES & GARDENS. It measures 9 by 1.5 by 7 inches.

$7.97

walmart.com

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Cat Food

8 Wet Selections for Feline Foodies

Trend toward human grade makes wet food more appealing.

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FOR MANY CAT PARENTS, mealtime means holding your breath while scraping out a stinky can of mush. As the trend toward super-premium foods continues, wet food is evolving into a culinary centerpiece, focusing on human-grade quality, novel proteins and recognizable morsels. The end result is pleasing for both feline foodies and their human counterparts.

$ <16 cents/ounce | $$ 16-30 cents/ounce | $$$ 31-50 cents/ounce | $$$$ >50 cents/ounce

 

NOW FRESH Grain Free Minced Chicken

Petcurean

KEY FEATURES: Expansion to line adds three new cat formulas. Minced chicken recipe offers picky eaters a unique texture. Bone broth provides moisture and nutrition. 6.4-ounce cartons.

SALES TIP: Easy-to-open tear-off strip and no sharp edges.

petcurean.com, (866) 864-6112

$$$

Grain Free Sensitive Stomach Quail and Garden Greens

Halo

KEY FEATURES: With novel protein, non-GMO vegetables and dandelion greens, barley grass and parsley to provide antioxidants and support easy digestion. 5.5-ounce cans.

SALES TIP: Thirst quenchers: Canned food provides the benefit of added hydration, especially important for cats who drink little water.

halopets.com, (800) 426-4256

$$$

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Pristine Cage-Free Duck

Castor & Pollux

KEY FEATURES: Grain-free duck recipe features poultry raised without antibiotics or hormones. New wild-caught tuna recipe available, too. 3-ounce pouch.

SALES TIP: The Pristine line uses only responsibly sourced ingredients, such as organic fruits and vegetables grown without synthetic fertilizers or chemical pesticides.

castorpolluxpet.com, (800) 875-7518

$$$$

Hound & Gatos Natural Cat Food

Hound & Gatos

KEY FEATURES: A natural line formulated with 98 percent meat, plus a precisely balanced vitamin-mineral mix. Made in the USA by a family-owned company. 5.5-ounce cans.

SALES TIP: This entire line and brand have gotten a reboot, with updated logo, look and packaging.

houndgatos.com, (888) 896-2951

$$-$$$$

Grandma Mae’s Country Naturals

Grandma Mae’s Country Naturals

KEY FEATURES: Five new pâtés and three new slices in gravy formulas. Grain-free, carrageenan-free and non-GMO. Supplemented with DL-methionine to maintain urinary tract health. 2.8-ounce cans.

SALES TIP: Not every cat digs seafood. Five of the new flavors meet consumers’ demand for fish-free foods.

grandmamaes.com, (888) 653-8021

$$$

Redbarn Naturals Cat Filets

Redbarn Pet Products

KEY FEATURES: Filets flaked in broth or gravy, available in five flavors and a variety pack; 2.8-ouce cans.

SALES TIP: A “no goo” guarantee: Crack open a can to show customers the recognizable ingredients, from real pieces of pumpkin to whole shrimp and shredded chicken.

redbarninc.com, (800) 775-3849

$$$$

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Grain Free Tuna & Prawns

Health Extension

KEY FEATURES: Made with real fish as the first ingredient, in a savory sauce. 2.8-ounce cans.

SALES TIP: Liberate cans from the food aisles: Showcase newer offerings in your end caps and other promotional displays.

healthextension.com, (800) 992-9738

$$$

Turkey Adult Cat Recipe

Raised Right

KEY FEATURES: A soft food lightly cooked in a USDA-inspected human-grade facility. Third-party tested for e-coli, listeria and salmonella. 2-pound refrigerated bags.

SALES TIP: In a testament to its tastiness, company founder Braeden Ruud holds eating contests of “man against pets,” during which he personally races to finish the food first.

raisedrightpets.com, (844) 777-3871

$$$$

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