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Check Out These 11 Cool Pet-Business Checkout Counters

Make ringing up a sale a memorable experience.

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THE BEST CHECKOUT COUNTERS make a statement, but such statements can vary in size. One can be big and bold in a store with ample square footage, while another can be small and subtle in a limited spaced. This collection of counters includes both.

Dee-O-Gee

BOZEMAN & BILLINGS, MT
The checkout counters at these stores feature a stainless steel top and oversized portraits of dogs at area parks. Josh Allen keeps counter space clear for the most part. “Our goal is for clients to feel welcome — for them to be able to pile bags of food along with retail merchandise and not feel like they are taking up a bunch of space or that their products are falling all over the place. We want them to have as much space as they need.”

$4,000

TIP: Less is more. “Business cards and then one to two small items at each POS. We rotate these items often to keep it fresh for regulars.”

Dog Krazy

RICHMOND, VA
Nancy and Chris Guinn took the DIY route when building out their fourth location. Chris created this checkout counter from displays left behind by the previous tenant, a men’s clothing store. He added black paint and a tile top, plus drawers and shelves inside, and a bakery case on one end. Chris also designed and laid tile in front with the store’s logo.

$600

TIP: Use the counter only for checking out customers. Nancy says, “We spend most our time on the sales floor and not behind the desk to give all of our customers that one-on-one experience!”

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Bow Wow Beauty Shoppe

SAN DIEGO, CA
Store color mint green covers this checkout counter that Leel Michelle built to fit her space. With the adjacent bakery case and dog-level sign, it makes the perfect backdrop for photos. A minimal mix of last-minute items and decor, such as an old-fashioned pink scale, are strategically placed on top.

$600

TIP: “Ladies, learn how to use electric and hand tools! Those skills come in handy being a small-business entrepreneur!”

Godfrey’s – Welcome to Dogdom

MOHNTON, PA
Barb Emmett hired a cabinetmaker to create her checkout counter, plus a back counter with display area. The latter helps set the tone for her store. “I truly love the arts, so I want to include items unique to us or our area, and made by local juried craftspeople. We are about the celebration of people and their dogs, finding products that are carefully curated and are of high quality, carrying through to the high level of services provided.”

$3,000

TIP: Offer free treats to people, too. Emmett keeps a dish filled with snack-size candies on the counter.

Odyssey Pets

DALLAS, TX
This circular counter features dual designs and has multiple purposes. Striking stainless steel wraps around the front, where customers check out. Wooden slatwall covers the back enclosure, where small daycare dogs nap and play. Shape and location forces shoppers into a racetrack pattern when walking the store, Sherry Redwine points out. “My staff can see almost every area from the register, which helps with customer service and deters theft.”

$10,000

TIP: Tempt with treats. “People will buy a last-minute bully stick at the register just because it’s there.”

Bubbly Paws

ST. LOUIS PARK, MN
Keith and Patrycia Miller had their architect design this wooden checkout counter. It had to fit into the pet wash and grooming salon’s overall design, but also Keith says, “We wanted something sturdy that could handle a large dog being clipped to it and not pull it over.”

$2,500

TIP: Consider carabiners. “We try to make it as easy as possible for customers to go hands-free while making sure the dog is still leashed.”

Loyal Biscuit Co.

ROCKLAND, ME
This checkout counter painted in store color lime green does double duty. “Our logo also makes a great backdrop for photos,” Heidi Neal points out. Customers can even put their dog in a sit and back up to shoot, thanks to a boat cleat that holds leashes tight. Joel Neal created the counter using lumber, sheetrock and laminate.

$600

TIP: Be strategic in what you place on top, both in terms of appeal and aesthetic. Heidi says, “I didn’t do a great job at concealing computer wires, so I try to pick tall things to hide those.”

Furry Friends Inc.

COLORADO SPRINGS, CO
Debbie Brookham inherited her checkout counter from the previous tenant, but she made it her own with a coat of pink paint and a surprise for canine customers. “I decided to put mirrors on it because I know how dogs love to look at themselves. This has totally worked, and we love the cuteness factor it brings out in our furry friends.”

$0

TIP: “Change your counter up all the time. People like to look at interesting items while checking out, and you just might make some extra money.”

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Youngblood’s Natural Animal Care Center & Massage

GREENFIELD, IN
To suit her store’s country-chic aesthetic, Samantha Youngblood created a counter base from scrap wood and repurposed barn metal. Wood from her family’s tree farm became the top. Two tiers — “one for the customer to set the products on and another for ringing up and bagging” — help keep checkout orderly and efficient. The bottom level doubles as a gift-wrapping surface, complete with a hanging roll of craft paper.

$20

TIP: Clamp mason jars to the counter’s side to keep scissors and pens handy without taking up surface space.

Razzle Dazzle Doggie Bow-Tique

BRADLEY, IL
Jodi Etienne knew exactly what she wanted in a checkout counter, so she asked her husband, Steve, to build it. He combined repurposed kitchen cabinets with custom sections to create the base, then covered it with tongue-and-groove siding, which Jodi painted white. They poured and sealed concrete for the top. A gate contains “assistant managers in training.”

$1,000

TIP: Brave DIY to save money on labor. Jodi says of her husband, “He is not a professional, but he is a perfectionist. He learned from YouTube videos.”

Animal Connection

CHARLOTTESVILLE, VA
When Pattie Boden saw an antique oyster-shucking table in a small country store on Virginia’s coast, she knew it would be her checkout counter. “It was a little beat up, but I liked it that way. I just cleaned the legs and did some butcher’s wax on the top boards.”

$300

TIP: Personalize your checkout. “We surround our area with pictures of our own dogs, cats and horses, and create a family gallery.”

Urban Dog Barkery

HOUSTON, TX
Teresa Bues creates an impulse-buy zone around her checkout counter. “We stash treats and perhaps some human items along with decorated treats. Behind the counter, we put items we feel are things we want people to see when they are standing there. It has helped with sales.” The counter came together from a work table she found on the property and leftover “stainless” material from another project.

$0

TIP: Point out that hooks for leashes also work for purses, so customers don’t have to put their bags on the counter or floor.

Pamela Mitchell is the senior editor at PETS+. She works from her home office in Houston, TX, with Spot the senior Boston Terrier as her assistant.

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Pet Sustainability Coalition

Pet Sustainability Coalition Presents: Critical Sustainability Strategies for Retailers

This webinar, held on November 7, 2019, is the second in a series from PSC discussing how retailers can establish sustainable practices in their business. Moderated by PSC’s Andrea Czobor, the webinar unveils data behind the increasing consumer demand for sustainable products, what retailers have to gain from connecting with these purpose driven consumers, and a new PSC program that makes finding these products easier for retailers.

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Pet Pros Give Their Customers the Raw Facts

From displays and signs in-store to webinars and graphics online…

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MANY CUSTOMERS ARE intimidated by the idea of moving their pet to a diet that contains raw and/or fresh foods and supplements. These six pet businesses use a variety of tools to educate pet parents and to promote these types of products.

Fur Baby Pet ResortMILFORD, DE

This display — and star of a Facebook post — encourages customers to supplement kibble with fresh foods or switch to a biologically appropriate diet. Staff rotate the raw and other products regularly, with Primal, Green Juju, Enhance and Vital Essentials making an appearance along with their brochures. Toy fruits, veggies and eggs add to the educational fun. “Most people come to us for our customer services and knowledge, but even we have those who walk in and believe they know better. (People who read headlines and marketing, but not labels.) These displays are perfect for customers like that, as it’s important for us to educate our customers as much as possible, however we can,” Sherry Shupe says. “These types of offerings create loyal customers who trust us to help make the best decisions for their pets.”

Theo Pet GroceryMONTCLAIR, NJ

Owner Gregori Lukas regularly interviews integrative and holistic veterinarians for his YouTube channel and Facebook pages. In this video with veterinarian Melissa Shelton, they talk about how her recommendation to feed a fresh food diet improved and extended the life of a senior dog she didn’t think would live more than a few more months. These interviews drive business to Theo Pet Grocery.
“Educational videos on social media allow consumers to become educated even before they step foot in your store. When they hear fresh food is healthy from a veterinarian, they are more likely to be receptive,” Lukas says. “When a customer is receptive, they are willing to shop and support your business.”

Flying M Pet Grocery HOUSTON, TX

Trace Menchaca launched club:RAW in the fall, announcing it on social media and in her newsletter, a charmingly old-fashioned publication written and drawn by hand and printed on paper. Members get personalized feeding plans, 10 percent off all raw purchases, and can attend a monthly in-store club meeting, during which they will meet other raw feeders and get free samples and sneak peeks.

Wags to Whiskers PLAINFIELD, IL

Inspired by Primal Pet Foods’ Build a Better Bowl campaign, this display illustrates how to supplement a kibble-based diet with fresh and raw foods. Each tier represents a different element of the optimized meal: a high-quality dry food, add-ins from the store such as goat milk and bone broth, and add-ins from home such as eggs and fresh fruit and veggies.“Customers like the visual and think it’s an attractive, colorful display,” Janelle Pitula says, adding that “My staff refer to it when trying to assist customers in adding fresh or high-quality ingredients to bowls. This little display has helped a lot … to have one place to go to quickly to allow people to visualize adding in product to make kibble better!”

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Youngblood’s Natural Animal Care Center & Massage GREENFIELD, IN

One of Samantha Youngblood’s favorite resources to share with customers is the Be Your Best Dog: A Guide to Health & Wellness booklet, written by Dr. Chris Bessent, a veterinarian and founder of Herbsmith and The Simple Food Project. “My customers are thinkers and love to research on their own before they buy. I support this and respect them. This book helps with that decision. It is a resource for supplements because of how incredible the book is written, and for nutrition because she touches on the importance of food in regards to many ailments such as allergies and bladder health. I try not to use this book to promote other products, just because it’s not fair to the company, but I guide them into a talk of food — whether that be The Simple Food Project, raw, toppers, etc. This book has been a game-changer with our sales, and I wish more companies would invest the time, effort and money to make similar handouts. Absolutely invaluable.”

Tail Blazers Copperfield & Legacy CALGARY, AB, CANADA

In addition to owning two Tail Blazers, Holly Montgomery works as a photographer. It allows her to create Insta-worthy images like this one, which she uses to educate followers about raw and fresh foods, and to attract customers to her stores. “We very often have people coming in, asking for specific products they’ve seen in our posts,” Montgomery says.
#petfoodpornwithapurpose

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Haul Out the Holly — and Maybe Even Yoda — for Snappy, Happy Holiday Decor

For a snappy, happy ever after, get those decorations up now.

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IT’S THE MOST wonderful time of the year. Customers are picking out gifts, and booking extra grooming appointments and boarding stays. Best of all, you get to deck the halls to further boost the holiday cheer and spending. These pet businesses shared how they do exactly that.

Southern Barker
LEXINGTON & LOUISVILLE, KY

On any given day, Southern Barker looks pulled from the pages of a decorating magazine. The holidays are no different. Special touches like the countdown calendar pickup truck and faux snowballs add festive charm to displays, those of holiday and non-holiday products alike.

Paddywack
MILL CREEK, WA

How sweet is this giving tree? Customers are able to purchase an item off the tree for a specific forever foster or adoptable pet, with the lineup changing each year with the organization. White tinsel and snowflakes also decorate this store, with Christmas and Hanukkah items adding pops of color throughout.

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The Dog Store
ALEXANDRIA, VA

Forget the Grinch! The Dog Store favors another green creature, Yoda, in one of its holiday displays. Making an appearance in the front window are Santa Snoopy and seemingly every single holiday dog toy on the market. Passersby can’t help but stop to take it all in, and then head inside for more.

Wagging Tails
WEST HARTFORD & WOLCOTT, CT

Pet-centric holiday paintings are a running theme in the lobbies of these boarding facilities. Santa holds a puppy, giving him a candy cane to lick. A kitten plays with ribbon on a wrapped gift. And a Westie looks out a snow-dusted window, with a Christmas tree in the background. All creating a merry mood for clients dropping off their pets.

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Bark On Mulford
ROCKFORD, IL

Festive items mix with year-round gifts to give both categories a boost during the holidays. Dog breed ornaments decorate Bark on Mulford’s Christmas tree, along with those representing other pets.

Paws on Main
COLUMBIANA, OH

This store took full advantage of last year’s town Christmas parade theme: ugly sweaters. It devoted the front window to holiday sweaters for pets, and threw a Snuggly Paws and Ugly Sweater Party. Not only did Paws on Main sell a slew of sweaters, it won the Best Dressed Animals Award at the parade!

Woof! Woof! Pet Boutique & Biscuit Bar
BRISTOL, RI

Treats remain a priority during the holidays at this store, with the famous biscuit bar and bakery cases getting a festive makeover. And look at the bone-shaped tree lights and garland with moose ears. Adorable.

Captivating Canines
WESTERVILLE, OH

This store takes part in its neighborhood’s annual storefront holiday decorating contest. White twinkle lights hang from the awning, helping to light the window displays that feature festive holiday decor. Good luck this year!

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6 Pet Hotels That Will Make You Kind of Wish You Were a Dog

This is high-end boarding for dogs!

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AT FIRST GLANCE, you might think some of these accommodations are for people. But look closely — at the size of furniture at Chateau Poochie, the water bowl at Yuppy Puppy and the video-chat camera at Bark Life Market. This is high-end boarding for dogs! Also, the pups in other pics give it away.

Wagging Tails
WOLCOTT & WEST HARTFORD, CT

Wagging Tails Pet Resort & Spaw has staffed cage-free boarding with toddler furniture as lounging and bedding options. Among the playful offerings are a pirate’s ship, racecar and train.
Krista Lofquist buys Little Tikes and Step2 beds new, but also finds them gently used on Facebook Marketplace.

NIGHTLY RATES: $50 (includes daycare)

Yuppy Puppy
O’FALLON, MO

Each of the Plaza Suites at Yuppy Puppy pet spa and resort features a tempered-glass door, garden-view window and outdoor fenced-in area for suite guests only, plus raised bed, couch and included amenities such as bacon-and-egg brekkies in bed.

Jessica Cooke expanded boarding options to include suites when moving to her current location. “I was quite nervous that I would end up upgrading dogs for free to utilize the space. But the suites are full every day, and I have clients booked in them into 2020. We are opening a second location, and the rooms will primarily be these.”

NIGHTLY RATES: $55

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Barker’s Lane
DAVIE, FL

Grooming clients can also board at this salon, in one of four stylishly appointed rooms worthy of an Instagram-famous pup.
Julianna Reese offers this advice for those inspired to use similar decor. “You have to know the dogs to determine what can be left in the room. We do put down pee pee pads at night, but the rugs and bedding are washable and bought at places like Ross, Home Goods, Tuesday Morning.”

NIGHTLY RATES: $45 and higher

Bark Life Market
SEMINOLE, FL

The all-inclusive Penthouse at Bark Life Market’s newest resort measures 10 by 13 feet and includes sliding patio door, resort decor and music, a queen-size bed and flat screen with DogTV, as well as private web cameras and a Petchatz video chat and treat dispenser. Also included, egg and cheese omelet for breakfast, salmon or beef fillet for dinner, and tuck-in treat at bedtime.

NIGHTLY RATES: $99

Chateau Poochie
POMPANO BEACH, FL

This doggie day care, spa and pet hotel has multiple levels of accommodations, including its most luxurious: The Tea Suite. Measuring 14 by 14 feet, it has seating and sleeping options throughout, a crystal chandelier, flat-screen TV and webcam, plus additional included amenities.

NIGHTLY RATES: $250, and pet parents can pay an additional fee to have a staff member spend the night in the suite.

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Wag Central
STRATFORD, CT

At Wag Central, staffed slumber parties are one of the higher-end boarding options. Pre-screened day-care regulars can stay together in a room that has four custom-made bunkhouses. Angela Pantalone says they cost about $800 each, including beds.

“It’s a great upsell for pups who are anxious or first-time boarders. The human-interaction aspect is a big draw for owners who are concerned about their pup as they travel, too.” She adds, “We are able to multitask the use of this room for dog families who insist on keeping their pups together when we are not opening it to sleepovers. It’s a nice puppy nursery, too, for daycare. Overall, it’s been a hit!”

NIGHTLY RATES: $68 (includes daycare)

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