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Choice Pet Products Partners with Simply Naked

Choice will carry the brand’s pure, healthy, and purposeful fish-based nutritional cat and dog food.




(PRESS RELEASE) PALMETTO, FL — Choice Pet Products, a distributor of high-quality pet brands and products, announces its partnership with Simply Naked, a pet food supplier in the U.S. specializing exclusively in natural fish-based cat and dog food. Choice Pet Products will add this new line to its curated portfolio of premium brands offered to independent pet retailers.

“We are excited to partner with Simply Naked and increase our offering of alternative solutions for pets who suffer from allergens found in chicken and beef-based recipes. Simply Naked impressed us with their ability to harness fish’s naturally occurring protein, vitamins, and micronutrients and create a complete, well-balanced meal,” said Janet Carter Smith, president of Choice Pet Products. “Together, we are also standing for a sustainable future and reducing our impact on the planet because Simply Naked uses fish caught by trusted fishermen from MSC Certified Sustainable Fisheries and have a much lower impact on space and freshwater than land-based food,” said Carter Smith.

About Simply Naked

North Coast Seafoods’ Simply Naked™ Pet Food is focused exclusively on fish. We are not a pet food company that happens to offer seafood. We’re a seafood company specializing in natural fish-based pet food. Since 1957, North Coast Seafoods has taken pride in sourcing, processing, and delivering the highest quality, sustainable seafood for the finest restaurants and retailers nationwide. After over six decades of dedicated work, it’s safe to say we are more than familiar with the freshest fish. Now with the launch of Simply Naked™ Dog and Cat Foods, pets can enjoy the same premium quality as their pet parents. We’re not just dabbling in fish-based pet food. It’s not one of many protein options, and it’s not an afterthought. Simply put, fish is our forte, the first ingredient in every Simply Naked pet food recipe. Our wild-caught fish can be found on dinner plates around the country, and now it can be found in your pet’s bowl too.

“We are thrilled to partner with Choice Pet Products to further expand distributorship of Simply Naked Cat and Dog food to independent retailers throughout the Southeast, bringing ‘Vitamin Sea’ nutrition to their pet-passionate customers,” states Jon Wooner, Pet Products Director at North Coast Seafoods. “Inspired by our legacy of sustainability and commitment to superior quality, our team at North Coast Seafoods is grateful for the opportunity to offer Simply Naked’s premium, natural, and fish-first dinners to pet parents that pay close attention to wholesome, sustainable ingredients. Our strong relationships with amazing partners that share our passion and vision are what make our continued growth possible,” said Wooner.

About Choice Pet Products

Choice Pet Products is a distributor of high-quality pet brands and products headquartered in Palmetto, Florida. The Choice team has been committed to going the extra mile and providing our partners and retailers with unique products, essential industry education, and marketing since 2014. Visit for more on their diverse product lineup.




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