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Clawguard(R) Debuts New Furniture Shields

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(press release) CHARLOTTE, NC – It began with a badly scratched-up door and consecutive years of lost apartment deposits. Foster, the dog, was costing his family hundreds of dollars in door repairs, replacement and labor costs. Although Foster’s love/hate relationship was primarily with doors, there was no love lost when it came to damaging walls, window sills, furniture and carpets.

CLAWGUARD founder, Kevin Dixon, perfected the art of the Door Shield and is now expanding the CLAWGUARD line to help cat and dog parents protect other areas of the home!

CLAWGUARD Furniture Shield, made its debut at Global Pet Expo 2018 and is available for purchase. It’s ideal for homes with cats and protects furniture from cat claws while keeping your furniture protected and looking good.

“Cats gotta scratch!” It’s instinctual behavior. CLAWGUARD Furniture Shield was invented to let cats “do what they gotta do” while keeping furniture protected. CLAWGUARD Furniture Shield can be easily affixed to any piece of furniture to protect it from cat claws. 

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The Furniture Shield is made of durable Marine Grade vinyl and is perfect for sofas, armchairs, couches, loveseats, ottomans, baskets and more! It’s easy to install, reposition and remove as needed. Clear-head nickel-plated steel upholstery twist pins are included for ease of use.  Two (2) shields come in each pack with your choice of four sizes; small, medium, large and extra-large. 

CLAWGUARD focuses on simple solutions to common problems. Since its humble beginnings as a “piece of cardboard and duct tape door shield” to a growing portfolio of scratch protection products, dog and cat owners are finding CLAWGUARD to be the ideal solution to a destructive and anxious pet.  Rated as an “Amazon Choice” product, CLAWGUARD has received more than 500 positive reviews from users.

Current products include the Original Door Shield, the Heavy Duty Door Shield for persistent scratchers and CLAWGUARD Protective Tape that shields windowsills, leather furniture, glass and other commonly targeted areas of scratching. Now available is the CLAWGUARD Furniture Shield for Cats. 

This innovative product is for cat owners searching for a solution to furniture damage.  CLAWGUARD innovative products are for any pet owner (dog or cat) looking for a solution to pet damage caused by scratching and clawing. Read more about Kevin, Foster and Clawguard here.

 

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Digital Marketing Is Great, but It Can’t Solve All Your Problems

You’ve probably been hearing experts talk about digital marketing as if it would be a panacea for pet-business owners, says marketing specialist Jim Ackerman. But for most owners, it hasn’t worked out that way. In this video, Ackerman explains why digital advertising should be just one arrow in your marketing quiver.

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Portland Pet Food to Distribute in East Through Generation Pet

Its products will be rolled out to over 700 stores.

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(PRESS RELEASE) Portland Pet Food Co., manufacturer of food and treats for dogs, announced that it has begun distribution with Generation Pet in the Northeast and Mid-Atlantic.

“From coast to coast, Generation Pet strives to bring the best for your pet. That’s why we chose the Portland Pet Food Company,” said Doug John, owner of Generation Pet.

Generation Pet will immediately begin rolling out Portland Pet Food products to the over 700 stores it services throughout its territories, including New Jersey; Pennsylvania; Washington, DC; Virginia; Maryland; Delaware; and New York.

“Speaking for all of us at Portland Pet Food Company, we are thrilled to expand distribution to meet the growing demand for our products,” said Kathleen McCarron, Portland Pet Food founder. “We are pleased to have partnered with the Generation Pet team and know their management team is committed to our brand’s success.”

Portland Pet Food creates “Human Food for Dogs.” Founded in 2014 by Portlander McCarron and son Matt, the business has grown into a family affair with husband David and daughter Mairead lending their expertise as the company and staff have grown. Portland Pet Food currently cooks its own dog food, meal toppers and treats with future plans to expand its offerings. Five percent of sales are donated to local animal-related nonprofits. Portland Pet Food Company is a licensed pet food manufacturer that follows the recommendations of the American Association of Feed Control Officials. Company products are certified for export to Canada and other countries. Portland Pet Food Company is certified as a Women’s Business Enterprise and Small Emerging Business. For more information, visit portlandpetfoodcompany.com.

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BAYDOG Expands Team with 2 New Members

The company has hired a new chief marketing officer and a social media & brand manager.

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Mikey Centrella and Morgan Foery

(PRESS RELEASE) The Chesapeake Bay Dog Company, maker of the BAYDOG brand of performance-oriented dog products, has welcomed two new employees to its team.

Mikey Centrella has joined The Chesapeake Bay Dog Company as the chief marketing officer. Centrella is digital marketing and communications expert who has helped global brands, nonprofits, universities, and arts institutions achieve success with digital branding, marketing and advertising. Over the past 18 plus years he has held VP roles with PR and advertising agencies such as Ogilvy, Publicis and AKQA, and has run digital campaigns for P&G, Citibank, General Mills and Discovery Channel. With his knowledge in social media marketing and branding, Centrella will be responsible for maximizing growth and establishing a strong digital presence for BAYDOG.

The Chesapeake Bay Dog Company has also hired Morgan Foery as its social media & brand manager. Foery is a social media strategist and designer with success in developing and building brand identity. Over the past five years, she has worked with startups such as Amy Believes in Pink Boutique, Kaeli Smith, Sea Dipped, and several independent influencers. Her work has been featured in J.Crew and Coastal Living, and on TLC. With her background in design and social media, Foery will be guiding BAYDOG’s content creation and brand identity.

“We are very excited to add Mikey and Morgan to our team,” said Barton O’Brien, founder of The Chesapeake Bay Dog Company. “They both bring a wealth of branding and social media knowledge to BAYDOG as we continue support our brick and mortar retail partners by building our overall brand awareness.”

Centrella concurred: “I’m thrilled to join the team and improve upon BAYDOG’s online experience to date. This brand, at its core, has a story that resonates with customers both online and in retail stores. Having been a Beagle owner for years, and recently getting a new Labrador retriever puppy, I know that when dogs are a central part of your family, you want the best for them. Everything in the BAYDOG line is designed to last and is reasonably priced, which is a refreshing change from what I’ve encountered in a lot of big-box pet stores.”

Foery mentioned: “I’m so excited to be joining BAYDOG and sharing stories of people adventuring with dogs. And I’m looking forward to working with the BAYDOG team and their customers — people who love their dogs as much as I do! It’s a great brand and I can’t wait to expand our social media presence.”

The Chesapeake Bay Dog Company launched in 2018 and is headquartered in Annapolis, MD. It is 100 percent veteran-owned and offers a full line of performance-oriented dog accessories. All products are 100 percent guaranteed and can be found in over 500 stores nationally and in Canada.

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Pura Naturals Pet Launches 1-Tree Planted Eco Program for Earth Day

Its goal is to plant hundreds of trees for future generations.

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(PRESS RELEASE) ARDSLEY, NY — Pura Naturals Pet celebrates Earth Day with inaugural “Team Green” program that furthers their recycling and sustainability endeavors. This includes a 1-Tree Planted initiative for their USDA Certified Organic Tea Tree & Peppermint Shampoo and Conditioner.

We’re doing more than replacing office light bulbs and placing an extra recycling bin. We are champions of organic pet wellness and believers that great products can do amazing things. Our award-winning Tea Tree & Peppermint Shampoo and Conditioner not only heal canines’ sensitive skin, but now serves as a tool to reverse deforestation and help restore habitats for animals when retailers or consumers purchase this combo pack. We’re making an impact to increase corporate social responsibility by planting trees with amazing projects around the world!

Julie Creed, VP of sales and marketing stated “Pura Naturals Pet is eco-friendly and looks for unique ways to continually improve our global footprint. Team Green provides the platform to expand our recycling and corporate sustainability efforts. With 1-Tree Planted, it’s a multi-faceted approach with specific products that are tethered to planting a tree. We have employees rolling up their sleeves and planting trees and doing restoration in specific markets from the boroughs of New York to the beaches along the California Coast. We are also encouraging our retail customers to purchase our Tea Tree & Peppermint Shampoo and Conditioner combo pack that is earmarked with the 1-Tree Planted logo. Proceeds from the sale of these combo packs will be used to help fund our tree planting initiative.”

The stats are staggering;

  • 700 pounds of paper are used by the average U.S citizen annually.
  • 80,000 acres of forest disappear from Earth daily.
  • Tropical forest destruction accounts for about 20% of current greenhouse gas emissions.
  • 80% of the world’s terrestrial plants and animals live in forests and are losing their habitats to deforestation.

“From our local parks to national forests, our families, pets and the environment all rely on trees. Our goal is to plant hundreds of trees for future generations in conjunction with the U.S. Forest Service and amazing reforestation partners around the world.” added Creed.

The benefit of planting trees is felt long term. Trees reduce the amount of storm water runoff, which reduces erosion and pollution in our waterways and may reduce the effects of flooding. Many species of wildlife also depend on trees for their habitat. Trees also provide protection and homes for many birds and mammals.

For information on Pura Naturals Pet all-natural and certified organic products and the different ways we are committed to recycling and conservation, please visit our website at PuraNaturalsPet.com or view our Sustainability Program or call a customer service representative at (844) 698-4367.

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