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‘Clean Meat Pet Food’ Made from Mouse Cells to Debut in 2020

The meat will be cultured, without slaughtering any animals.




Because Animals Inc., a pet nutrition startup, will debut a “clean meat” line of pet foods in early 2020, according to a press release published at

The first product will be a cat treat made from mice — but the meat will be cultured, without slaughtering any animals.

Clean or cell-based meat is meat grown using biotechnology, the release notes. It has the same nutritional value and composition as animal-based meat.

Because Animals “is the first company to use the pioneering clean- or cell-meat technology in pet food without using the controversial Fetal Bovine Serum, or FBS,” according to the release.

“What makes this clean meat extra special is that we’ve grown it without any animal ingredients,” said Dr. Shannon Falconer, CEO of Because Animals.


“At the moment, the standard in the clean meat industry is to grow tissue using serum from another animal – usually fetal bovine serum. Because Animals is changing that by creating ultra-nutritious foods that provide all the nutritional benefits of traditional animal protein but with animal-free ingredients that protect pets, people and our planet.”

Because Animals explains that FBS is controversial because it involves extracting blood from pregnant cows at slaughter. It is also difficult to scale.




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