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Clear Conscience Pet Wins 2018 Family Choice Award for SuperGravy




(PRESS RELEASE) Clear Conscience Pet has won the 2018 Family Choice Award for the SuperGravy line of instant gravy mix pet food toppers. This marks the 21st award for nutritional excellence and innovation received by the family-owned independent company since 2012. The Family Choice Award from Family Magazine Group further solidifies CCP’s position as the Most Awarded Brand in Pet Nutrition History, a record that Clear Conscience Pet has now held for several years. We are so grateful for this latest recognition of our company and for the steadily increasing awareness of SuperGravy. It’s the most awarded pet food topper ever made, but our true reward is enriching the lives of dogs by transforming dry kibble into delicious and nutritious hydrated meals, said Clear Conscience Founder and Chief Nutrition Officer Anthony Bennie. The SuperGravy line is the only multi-recipe dry gravy mix for dogs, and the line includes three holistically balanced formulas recipes of instant dry holistic pet food gravy and broth mixes: Arfredo creamy white with Greek yogurt and Italian style cheeses; Barkinara red with chicken liver, tomato, and sweet potato; and Paw Jus brown with beef liver, sweet potato, and veggies. All three SuperGravy varieties are made with nutrient-rich superfoods including chia seeds, sea kelp, and air-dried vegetables. For improved digestion and gut health, all formulas are also supplemented with probiotics and digestive enzymes. SuperGravy as well as all Clear Conscience treats and chews are Grain-Free, Gluten-Free, Non-GMO, and never irradiated. The Clear Conscience Petclean label pledgepromises only whole food ingredients that are Pure, Pronounceable, and Purposeful. Dogs love variety, but frequent food switching can cause them serious stomach issues, said Amanda Bennie, the company’s Co-Founder. SuperGravy improves digestion and brings the joy of healthy variety to their meals without the disruption of changing foods.




NASC Media Spotlight

At first it was just an idea: Animal supplements needed the same quality control that human-grade supplements receive. But that was enough to start a movement and an organization —the National Animal Supplement Council — that would be dedicated to establishing a comprehensive path forward for the animal supplements industry. In this Media Spotlight interview, NASC’s president, Bill Bookout, talks to PETS+ interviewer Chloe DiVita about the industry today: Where it’s headed, what’s the latest focus and why it’s vital to gain the involvement of independent pet product retailers.

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