(PRESS RELEASE) COLLAR Company Presents Cutting-Edge Solutions for Modern Pet Care
COLLAR Company, a recognized innovator in the pet industry, announces the expansion of its WAUDOG product line with several new releases designed to meet the highest standards of quality, safety, and functionality. The new additions reflect the company’s continued commitment to developing smart, user-focused solutions for the global pet market.
Among the highlights are the WAUDOG Magnet series — featuring an advanced magnetic buckle system for enhanced convenience — the joyful Smiley World licensed collection, the premium comfort WAUDOG Relax dog bed, and the durable, lightweight WAUDOG Red Ball toy. Each product combines innovative materials, thoughtful design, and attention to the real needs of both pets and their owners.
With these launches, COLLAR Company continues to set benchmarks in the industry, offering retailers and partners fresh opportunities to meet growing consumer demand for premium, functional, and aesthetically appealing pet products.
Introducing WAUDOG Magnet – premium pet accessories for care and safety
COLLAR Company’s R&D team has developed an innovative solution for pet parents — WAUDOG Magnet accessories, designed for effortless convenience, premium quality, and stylish aesthetics. The collection consists of collars and harnesses.
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The magnetic buckle allows pet parents to fasten a collar or leash in one motion for ultimate use, making this process quick and convenient. The accessories feature a waterproof COLLARTEX strap, ensuring resistance to moisture and easy maintenance. Durable, high-quality materials provide longevity and comfort for everyday use.
More than that, pet accessories withstand loads of 300+ kg (20/25 mm width) and 160 kg (15 mm width). COLLAR Company ensures global lifetime warranty for hardware.
Available in sophisticated colors: violet, light green, blue, and khaki. Pet parents can find such sizes of collars as S, M, L, and XL, harnesses — S, M and L.
Exciting Launch: Smiley World Pet Accessories Collection
We are happy to inform you about the official launch of our Smiley World pet accessories collection, introduced in March 2025 under a licensed partnership. Designed to bring joy, this collection merges style, comfort, and quality, guaranteed to brighten the days of both pet parents and their pets.
The Smiley World collection features a range of premium, wear-resistant nylon collars and leashes, fashionable apparel, pet tags with QR passports, and interactive squeaky toys. Available in three unique designs, each product is crafted to make pets stand out and reflect the sophisticated taste of their parents.
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Dog Bed WAUDOG Relax for luxury comfort
WAUDOG Relax is a stylish and comfortable resting place for your pet. The soft Doris velour fabric, combined with recycled polyurethane foam filling, makes the bed comfortable, durable, and eco-friendly. Thanks to the removable cover, it is easy to keep clean, while the minimalist design seamlessly complements any interior. Removable cover with a hidden zipper, additional mattress cover with a zipper and mattress made of recycled polyurethane foam adds additional comfort and easy care. Available in grey and beige colors, M and L sizes.
WAUDOG Red Ball to keep your pets entertained
We are happy to inform you about the release of the new dog toy WAUDOG Red Ball. The toy is made from an innovative next-generation material, foamed polymer, making it exceptionally lightweight, flexible, and resistant to damage. Perfect for active games outdoors and indoors. The diameter is 7 cm.
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COLLAR Company is a Ukrainian manufacturer of innovative pet products. The head office and production facilities are located in Chernihiv. Since its establishment in 1995, COLLAR Company has grown into an international company with over 500 employees and products present in 82 countries worldwide. The company has developed 17 own brands and has international offices in Poland, the USA, and China.
