(PRESS RELEASE) Baskerville introduces INVISA, the next generation of basket muzzle. Designed to empower owners to confidently walk their dogs in public, providing peace of mind for safety and comfort with a transparent design that reduces the stigma associated with traditional muzzles. Crafted from durable thermoplastic rubber (TPR), INVISA redefines the basket muzzle with advanced features prioritizing functionality and canine well-being.
At the heart of INVISA’s innovation is its transparent basket, designed to reduce the stigma of wearing a muzzle, as it is less obvious compared to other muzzles. The clear basket design also helps dogs, vets, groomers and owners to perceive facial expressions and subtle signs from the dog. Engineered using computer optimization techniques, INVISA is lighter and stronger than traditional muzzles, with a 360° padded basket for enhanced comfort. The reflective V-shaped strap ensures a secure yet comfortable fit, eliminating the need for a head strap.
Designed with versatility in mind, INVISA includes a removable guard to prevent unwanted behaviors like food scavenging and licking. INVISA allows dogs to pant, drink, enjoy treats and even vomit, ensuring their comfort and safety.
Topology Optimization: The INVISA Muzzle is a mathematically generated design that optimizes material layout and maximizes performance for strength and comfort.
Transparent TPR Material: The INVISA muzzle uses transparent TPR material making the muzzle less visible on the dog.
Optimal Comfort: Created with a 360° breathable padding surround, to ensure comfort for daily use.
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Shape for a custom fit: The INVISA Muzzle can be reshaped using warm water creating a custom fit for most dog breeds.
Backed by 30+ years’ experience and a deep-rooted love for dogs, Baskerville provides industry-leading muzzles for proactive pet owners. Each muzzle is designed dog-first, focusing on safety and wellbeing to provide the best experience for owners and their dogs.
“At Company of Animals, we believe every dog and owner deserves to feel confident and comfortable in public spaces. With Baskerville INVISA, we’ve reimagined the traditional basket muzzle, combining transparency to reduce stigma, advanced materials for durability, and an ergonomic design to prioritize canine well-being. INVISA is more than a muzzle—it’s a step forward in ensuring safety, comfort, and peace of mind for every walk.” said Emily Mugford, CEO at Company of Animals.
For more information about Baskerville INVISA and other Company of Animals products, visit here.
For more further photography, information, product images or interviews with our CEO Dr. Emily Mugford, please contact Liliana Saraiva: LSaraiva@wearecoa.com
About Company of Animals
Company of Animals is a leading provider of pet behavioral products, dedicated to enhancing the bond between pets and their owners. Founded by Dr. Roger Mugford in 1979, a renowned animal behaviorist, Company of Animals is committed to developing innovative solutions that improve the lives of pets and their owners. With a focus on quality, innovation, and education, Company of Animals continues to lead the way in pet care.
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Constantly developing and expanding, the COA portfolio now boasts over 11 different product ranges including Halti, Baskerville muzzles, Coachi, Pet Corrector and much-loved grooming brand Pet Head.
The headquarters site in rural Surrey, called Company of Animals Pet Centre is widely regarded as one of the best in the country. The centre specialises in all levels of dog training, offers behaviour consultations on veterinary referral, hydro and physiotherapy as well as helping to resolve legal issues about pets. This unique tradition gives Company of Animals the ability to constantly research and develop new products that help address pet-related behavior and training problems, as well as providing a practical base on which to test new designs and principles of animal training.
