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Discover the latest innovations in feline care with this curated selection of new cat products. From premium treats and specialized cleaning solutions to interactive toys and advanced feeding systems, these offerings can help increase your store’s appeal to discerning cat owners while boosting your bottom line.

NPIC
GET NAKED® DIGESTIVE HEALTH FUNCTIONAL CRUNCHY TREATS FOR CATS, CHICKEN FLAVOR

Try our new Get Naked® Digestive Health, Functional Crunchy Treats for Cats! The delicious chicken formula features real chicken and a blend of prebiotics and probiotics to support healthy digestion and a happy tummy!

MSRP: $6.25

E: sales@npicpet.com
W: npicpet.com
GPE Booth 1458

NPIC
GET NAKED® CALMING HEALTH FUNCTIONAL CRUNCHY TREATS FOR CATS, SALMON & CHEESE FLAVOR

Made with real salmon and cheese, these calming treats feature chamomile and tryptophan to help ease stress and promote relaxation for your feline friend.

MSRP: $6.25

E: sales@npicpet.com
W: npicpet.com
GPE Booth 1458

NPIC
GET NAKED® CAT HEALTH WITH CRANBERRY JUICE CRUNCHY TREATS

Cat Health with Cranberry Juice are grain-free treats specially formulated with cranberries, a natural antioxidant, to promote a healthy urinary tract. These tasty crunchy treats help clean your kitty’s teeth during chewing for purr-fectly fresh breath.

MSRP: $6.25

E: sales@npicpet.com
W: npicpet.com
GPE Booth 1458

HICC PET®
PET EAR RELIEF FINGER WIPES, MANUKA HONEY SCENT

The Ear Relief Finger Wipes with Manuka Honey contain coconut oil, Manuka honey, colloidal oatmeal, and aloe, providing a gentle solution to clean wax, dirt, and odors from pets’ ears safely and effectively.

MSRP: $18.99

E: nick.smith1@hiccpet.com
P: (206) 228-0673
W: hiccpet.com
GPE Booth 3671

HICC PET®
HYPOALLERGENIC PET EYE WIPES

Hypoallergenic Pet Eye Wipes are enriched with fermented coconut oil, Vitamin B5, Vitamin C, and Dead Sea Salt to provide a gentle and effective solution for cleansing and soothing pets’ eyes while removing tear stains.

MSRP: $15.99

E: nick.smith1@hiccpet.com
P: (206) 228-0673
W: hiccpet.com
GPE Booth 3671

HICC PET®
DEODORIZING PET GLOVE WIPES

HICC Pet Deodorizing Pet Glove Wipes are an award-winning grooming wipe infused with fermented coconut oil for cleaning and moisturizing. Enriched with natural extracts, they offer double deodorization and reduce pet care stress.

MSRP: $24.99

E: nick.smith1@hiccpet.com
P: (206) 228-0673
W: hiccpet.com
GPE Booth 3671

PURE CRAVINGS
PURE CRAVINGS TUNA & SARDINE PÂTÉ

Give your cat the best with Tuna & Sardine Pâté— the ONLY 100% mercury-tested tuna for cats! Made with sustainably wild-caught, human-grade fish, rich in Omega-3s for healthy skin and coat. No grains, gums or GMOs!

MSRP: $2.39

E: scarlet@purecravings.com
P: (510) 520-0538
W: purecravings.com
GPE Booth 2866

DAILY PET CO.
CBD PET DROPS FOR CATS– SALMON FLAVORED 300MG

Enhance your cat’s well-being with this full spectrum CBD Cat Drops. Featuring Omega-3-rich Alaskan salmon oil, they promote balance, heart, joint, skin and coat health. Free from additives, they support wellness and manage occasional stress.

MSRP: $19.99

E: sales@dailypetco.com
P: (866) 804-3784
W: dailypetco.com
GPE Booth 3665

OXYFRESH
PREMIUM PET DENTAL WATER ADDITIVE

Paws down, the easiest way to freshen cat’s
breath, help fight plaque & tartar and keep their gums in tip-top shape. Just add to water bowl and call it good!

MSRP: $17.95

E: nicolea@oxyfresh.com
P: (800) 333-7374
W: oxyfresh.com

FERA PETS
LYSINE IMMUNE FOR CATS

Fera’s Feline Immune Support combines powerful ingredients to promote immune, respiratory, and eye health. With Lysine, EpiCor®, and antioxidants, it supports gut health, cellular defenses, and a normal inflammatory response for overall well-being.

MSRP: $29.95

E: sales@ferapets.com
P: (949) 610-9894
W: ferapets.com
GPE Booth 1046

FERA PETS
KIDNEY SUPPORT FOR CATS

Fera’s Kidney Support promotes healthy kidney function, detoxification, and filtration. With Astragalus, Cordyceps, Rehmannia, Chitosan, and probiotics, it helps manage waste, supports circulation, and maintains a normal inflammatory response for overall kidney health in cats.

MSRP: $34.95

E: sales@ferapets.com
P: (949) 610-9894
W: ferapets.com
GPE Booth 1046

FERA PETS
WELLNESS BLEND FOR CATS

Fera’s Feline Wellness Blend supports immunity, heart, joints, bladder function, and digestion. With Lysine, Taurine, Green Lipped Mussel, Cranberry, Algal DHA, and species-specific probiotics, it provides comprehensive health benefits for cats of all life stages.

MSRP: $29.95

E: sales@ferapets.com
P: (949) 610-9894
W: ferapets.com
GPE Booth 1046

HAGEN GROUP / CATIT
CATIT GO NATURAL! PEA HUSK CLUMPING CAT LITTER

A range of litters that, unlike mineral litter, are based on sustainable sources. Plant-based litters are a safer, 99% dust-free and more planetfriendly litter choice! Finally, your cat can ‘go’ as they would in nature!

MSRP: $24.99

E: newcustomers@rchagen.com
P: (800) 353-3444
W: catit.com
GPE Booth 2420

HAGEN GROUP / CATIT
CATIT CREAMY

All-natural Catit Creamy is a low-calorie lickable cat treat. These hydrating treats are in convenient tubes that make up the perfect serving so you can treat your cat to multiple times a day.

MSRP: $3.99 – $29.99

E: newcustomers@rchagen.com
P: (800) 353-3444
W: catit.com
GPE Booth 2420

HAGEN GROUP / CATIT
CATIT PIXI SMART DRINKING FOUNTAIN

Encourage your cat to hydrate with the Catit PIXI Smart Drinking Fountain. Enjoy features such as UV-C water clarification technology, advance filtration, ergonomic shape and remote control and notifications thanks to the PIXI app.

MSRP: $139.99

E: newcustomers@rchagen.com
P: (800) 353-3444
W: catit.com
GPE Booth 2420

HAGEN GROUP / CATIT
CATIT PIXI SMART FEEDER

The Catit PIXI Smart Feeder will feed your cat portioned meals as scheduled, even when you’re not at home. Use the mobile PIXI app for complete control on the go. Carefree feeding, right on schedule.

MSRP: $139.99

E: newcustomers@rchagen.com
P: (800) 353-3444
W: catit.com
GPE Booth 2420

HAGEN GROUP / CATIT
CATIT DINNER

Catit Dinner is a healthy double-layered wet food made of natural ingredients. This high-protein food is bursting with nutrients, vitamins and minerals that benefit your cat’s health and adds moisture to your cat’s dry food diet.

MSRP: $2.49

E: newcustomers@rchagen.com
P: (800) 353-3444
W: catit.com
GPE Booth 2420

HAGEN GROUP / CATIT
CATIT AIRSIFT LITTER PAN

Catit Airsift Litter Boxes prevents ammonia from building up and helps to reduce foul litter box odors by combining two cat-friendly filter media. A practical, cat-friendly design, easy-access door, anti-leak and integrated odor filter system.

MSRP: $35.99 – $39.99

E: newcustomers@rchagen.com
P: (800) 353-3444
W: catit.com
GPE Booth 2420

ZYMOX
ZYMOX® ENZYMATIC EAR SOLUTION WITH .5% HYDROCORTISONE FOR CATS & KITTENS

This veterinarian-recommended solution offers a powerful, non-invasive way to manage ear health without the need for antibiotics or harsh chemicals. Its combination of enzymes plus 0.5% hydrocortisone effectively soothes minor inflammation, dermatitis and more.

MSRP: $29.99

E: customerservice@petkingbrands.com
W: zymox.com
GPE Booth 3609

ZYMOX
ZYMOX® ENZYMATIC EAR CLEANSER FOR CATS & KITTENS

Endorsed by TICA, this cleanser combines the LP3 Enzyme System with a gentle formula of enzymes and surfactants to effectively remove dirt and ear wax, keeping cat’s ears clean, healthy and odor-free.

MSRP: $16.99

E: customerservice@petkingbrands.com
W: zymox.com
GPE Booth 3609

ZYMOX
ZYMOX® ENZYMATIC TOPICAL CREAM WITH .5% HYDROCORTISONE FOR CATS & KITTENS

This product offers fast-acting relief from itching, hot spots, dermatitis and more. It is formulated with a combination of enzymes, skin-soothing aloe vera and zinc gluconate, enhanced with hydrocortisone for effective itch relief.

MSRP: $16.99

E: customerservice@petkingbrands.com
W: zymox.com
GPE Booth 3609

WELLNESS PET COMPANY
WELLNESS® APPETIZING ENTREES™ SHREDDED & FLAKED VARIETY PACK

Made with real chicken or tuna cats crave, Wellness Appetizing Entrees are formulated with natural ingredients with added vitamins, minerals and taurine. Appetizing Entrees are complete and balanced and support the 5 Signs of Wellbeing™.

MSRP: $14.99

E: care@wellnesspet.com
P: (800) 225-0904
W: wellnesspetfood.com
GPE Booth 2454

WELLNESS PET COMPANY
WELLNESS® COMPLETE HEALTH® TASTY TEXTURES VARIETY PACK

Three delicious recipes in two satisfying forms, giving cats the variety they crave. Crafted with no artificial flavors, colors or preservatives and carrageenan free. Complete and balanced meals made with quality natural ingredients.

MSRP: $21.99

E: care@wellnesspet.com
P: (800) 225-0904
W: wellnesspetfood.com
GPE Booth 2454

WELLNESS PET COMPANY
WELLNESS® LICKABLE TREATS

A pureed treat your cat will love, these handheld treats are complete & balanced for adult cats with added benefits such as digestive and immune health support. Available in three delicious recipes.

MSRP: $5.99

E: care@wellnesspet.com
P: (800) 225-0904
W: wellnesspetfood.com
GPE Booth 2454

MEOWIJUANA®, A SMARTERPAW BRAND
KNOCK ‘N’ NIBBLE REFILLABLE TREAT DISPENSING CAT TOY

Meowijuana®’s Knock ‘N’ Nimble Treat Dispenser Toy offers mental stimulation, physical fun, and tasty surprises. Best paired with Meowijuana’s Crunchie Munchie Cat Treats. Knock ‘N’ Nimble has three styles: Avocado, Starfish, and NEW Gummy Bear.

MSRP: $10.99

E: sales@meowijuana.com
P: (888) 289-6369
W: meowijuana.com
GPE Booth 1809

BLUEGRASS ANIMAL PRODUCTS
FELIOTIC

Say goodbye to diarrhea and loose stool. Feliotic daily probiotic drops for cats provide the benefits of live, feline sourced lactobacillus reuteri good gut bacteria in a tasty fish oil base cats love.

MSRP: $24

E: nzullo@bluegrassanimalproducts.com
W: bluegrassanimalproducts.com/product/feliotic

CHEWMATE
CAT ORAL CARE TREATBRUSH

Introducing the Cat TreatBrush™: the most innovative oral hygiene toy that brushes and flosses your cats’ teeth while they chew/play. Featuring a built-in treat-dispenser, it promotes engagement, stimulation and healthier smiles for your feline friend!

MSRP: $6 – $12

E: ian@allnatinnovations.com
P: (877) 677-5277
W: getchewmate.com
GPE Booth 1504

AGAINST THE GRAIN PET FOODS
MADE IN THE USA CHICKEN LOW PHO
AND SKINNY CHICKIE

Against the Grain now has 11 balanced dinners for cats in 2.8 oz cans! New for 2025 are Made in the USA Chicken Low Pho controlled phosphorus and Skinny Chickie weight management complete dinners.

MSRP: $1.38

E: info@againstthegrainpetfood.com
P: (847) 537-0102
W: againstthegrainpetfood.com
GPE Booth 1054

EVANGER’S DOG & CAT FOOD COMPANY
EVANGER’S EVX CAT FOODS

Evanger’s EVx Cat Foods is made in the USA and is problem-solution feeding for cats’ most common health challenges. Dietary Focuses Include: Bland Diet, Urinary Tract, Weight Management, Low Phosphorus, and Senior & Joint Health.

MSRP: $2.19 (5.5oz can)

P: (847) 537-0102
W: evangerspetfood.com
GPE Booth 1054

EVANGER’S DOG & CAT FOOD COMPANY
EVANGER’S ORGANIC DINNERS FOR CATS

Evanger’s Organic Cats Dinners is formulated to meet the nutritional levels established by the AAFCO cat food nutrient profile and is certified Organic by Oregon Tilth. Beef, Braised Chicken, and Turkey & Butternut Squash Dinners.

MSRP: $2.19 (5.5oz can)

P: (847) 537-0102
W: evangerspetfood.com
GPE Booth 1054

Coolest Cat Products 2025

Coolest Cat Products 2025

Discover the latest innovations in feline care with this curated selection of new cat products. From premium treats and specialized cleaning solutions to interactive toys and advanced feeding systems, these offerings can help increase your store’s appeal to discerning cat owners while boosting your bottom line.